Fay Weldon has simply died at 91. Despite the fact that generally known as a well-known and prolific writer who wrote 34 novels, quite a few TV dramas, a number of radio performs, 5 full-length stage performs, fairly just a few quick ones and 5 collections of quick tales, she was initially a copywriter at Ogilvy & Mather, London, again within the 60’s and 70’s.
While there she was credited with creating the long-lived and well-known campaigns… “Unzip a banana” and “Go to work on an egg.” The latter was one of the crucial appreciated and profitable TV campaigns of the interval. Shot by legendary Director Len Fulford it featured Tony Hancock and Patricia Hayes as his housekeeper whose major intention in life is to drive Hancock nuts while rapsodizing concerning the wonders of eggs. The slogan lasted till 2007 when the UK’s Broadcast Promoting Clearance Centre banned pro-egg advertisements “for failing to advertise a balanced weight loss plan.”
Weldon was mightily pissed and advised the Each day Mail… “If they’ll ban egg adverts, then I feel they need to ban all automobile adverts as a result of automobiles actually are harmful—and unhealthy for the setting.” It was additionally rumored that whereas at Ogilvy she got here up with a marketing campaign for a vodka account: “Vodka makes you drunker faster!” Unsurprisingly this was rejected by her humorless bosses.
She went on to search out success as a tv author with the top-rated and long-lasting sequence “Upstairs, Downstairs,” about relationships between the “Nobs” and their servants. On a remaining notice… Again within the sixties, there was once a joke… Q: What do you do in case your egg received’t begin? A: Pull out the yoke! Sadly, automobiles now not have a choke. Time for my breakfast beer.
