The Federal Commerce Fee (FTC) introduced a proposed rule that might ban faux critiques, forestall the suppression of sincere detrimental critiques and cease the posting of optimistic critiques that acquired compensation. The aim of this proposed rule could be to cease manufacturers from deceiving customers who’re trying to find suggestions and actual experiences about services, whereas additionally stopping dishonest manufacturers from undercutting sincere companies.
This proposed rule would prohibit the sale of faux shopper testimonials, assessment hijacking, buying optimistic or detrimental critiques, company-controlled assessment web sites, the sale of faux social media markers like views or followers, and illegally stopping detrimental critiques by threats or intimidation.
“Our proposed rule on faux critiques exhibits that we’re utilizing all accessible means to assault misleading promoting within the digital age,” mentioned Samuel Levine, FTC Director of the Bureau of Client Safety. “The rule would set off civil penalties for violators and will assist stage the enjoying subject for sincere firms.”
