Sunday, July 17, 2022
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HomeMarket ResearchFrom URL to IRL: How Prime Manufacturers Are Assembly Shoppers The place...

From URL to IRL: How Prime Manufacturers Are Assembly Shoppers The place They Are


On this week’s episode: Lenny Murphy, is joined by Timo Pelz, Vice President of Enterprise Advertising and marketing at Reddit. Collectively, they focus on the idea of Communities 2.0, the place who you’re not issues, however what you’re obsessed with is every little thing, and the way in which what occurs on-line (URL) performs out in actual life (IRL).

On this episode we’ll discover:

– The significance of Reddit’s mission of bringing neighborhood and belonging to everybody on this planet

– The distinction between a Reddit neighborhood and the analysis communities usually utilized by the insights neighborhood

– How the Reddit insights crew helps manufacturers and delivers nice enterprise worth

Many because of Timo, for being our visitor. Thanks additionally to our producer, Karen Lynch, our editor, James Carlisle, and this episode’s sponsor, Perksy.

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