Freedonia Customized Analysis Examine Sparks Media Frenzy with Eye-Opening New Information

Freedonia Customized Analysis (FCR), a division of MarketResearch.com, launched a brand new research on the impression of New Jersey’s single-use bag ban, which discovered that New Jersey’s plastic consumption tripled after the ban was enacted.

Because of the ban, customers bought reusable non-woven polypropylene luggage from retailers as a substitute for single-use luggage, however solely used them a median of two to 3 instances, spurring a major improve in plastic and dangerous greenhouse gasoline emissions.

The attention-opening information from the single-use bag ban research obtained a wave of media protection together with the Wall Avenue Journal, Fox Information, Forbes, USA At this time, and plenty of different shops.

For a better take a look at this groundbreaking research and the analysis group behind the information, we’re interviewing Kristen Pieffer, Senior Analyst and Mission Supervisor at Freedonia Customized Analysis. Learn the Q&A under to search out out extra.

What was your function on this mission?

I managed this mission from the start by to execution—designing the analysis path, choosing teams and constituents to interview for main analysis, constructing the demand mannequin, conducting evaluation, delivering the mission to the shopper, and fielding questions from the media. We had a number of analysts engaged on this mission, utilizing a mixture of main and secondary analysis.

Most tasks I work on will not be shared publicly or mentioned with the media. Often purchasers use the information for inside functions and so we comply with maintain the whole lot confidential.  

Why do you suppose this research obtained a lot media consideration?

Whereas the shopper’s communications group performed a major function in partaking the media, the focused information within the report was additionally very compelling. We had been cautious to deliver out speaking factors within the report that may generate essentially the most curiosity and have a wow issue. The scope of the mission had a really particular timeline to seize the height demand spike in 2022. As a customized analysis group, we will go very deep into the information, relatively than specializing in the broader image like syndicated market analysis stories sometimes do, and this permits us to unearth focused data that may be extremely insightful.

Why was FCR the perfect analysis agency to provide this research?

We’re superb at sizing tough-to-measure markets and conducting main market analysis. In our interview course of, we attain out to business leaders and contributors and different essential touchpoints throughout varied nodes within the business to collect a full image. We’re capable of present colour round what’s taking place out there and the way these dynamics are impacting buying selections. Our in-depth interviews assist clarify the “why.”

What’s all the time in our arsenal is The Freedonia Group’s historic numbers. We begin our tasks by Freedonia’s numbers. We might change them, based mostly on what we’re listening to in real-time out there, however the information we’ve got internally from The Freedonia Group—such because the historic demand, key underlying elements, and totally different product varieties out there—give us a superb base of information. Once we do interview, we all know the correct inquiries to ask to fulfill the scope of the mission.

How does FCR work with purchasers? What’s your method?

We work to pinpoint the scope of the mission and have a really particular contractual settlement that outlines what deliverables will appear like. As a group, we’re very communicative and share data as we’re getting it, so purchasers have the chance to dig deeper if they want. Our proposal is clearly laid out with the metrics we’re reporting on, the narrative, and the deliverables you possibly can anticipate to see. We substantiate the information in our stories in a wide range of methods, by main interviews and analyzing historic demand, after which we triangulate the most effective estimate based mostly on this data.

Has FCR seen a variety of repeat purchasers over time?  

Sure, I simply obtained off the telephone with a repeat shopper! Many consumers come again to us regularly to re-orient. They need a superb understanding of the market and their rivals. For instance, they could have to know the way their rivals are positioned in every particular person product class and channel. We’re capable of get them this very detailed information.

What ought to potential purchasers consider when commissioning a customized analysis mission?

Know what information you’ve internally, the scope you wish to take a look at, and the questions you should reply. We all the time inform purchasers to return to us as an extension of their group. We work carefully with the shopper to grasp the explanation for the mission and the way they are going to be utilizing the information. Purchasers ought to be comfy speaking freely about what their intentions are with us. 

About Freedonia Customized Analysis

Freedonia Customized Analysis is a third-party market analysis agency that gives unbiased and verifiable market sizing, segmentation and forecasting, aggressive intelligence, voice of market and worth chain analyses specializing in world industrial markets. FCR conducts main analysis, together with in-depth telephone interviews and on-line surveys of rivals, product finish customers, and suppliers, and has entry to your entire library of Freedonia Group syndicated stories. This focused intelligence will be particularly helpful for tough-to-size markets or very particular market niches with little or no accessible printed information. Our expertise spans a variety of industries, with world protection.