At E mail on Acid, we’re all the time speaking in regards to the significance of e-mail testing. In spite of everything, simplifying e-mail testing is on the core of our mission.
Nevertheless, there’s extra to e-mail improvement than simply testing; you have to take into consideration design, content material, code, and learn how to ship the e-mail itself.
Our group not too long ago obtained collectively to speak about our favourite instruments for creating and sending emails (in addition to E mail on Acid, that’s), and we needed to share our suggestions with you. Listed here are a few of our go-to assets for making our e-mail lives just a little simpler:
For much more take a look at our checklist of 35 instruments for advertising automation!
Bulletproof Background Photographs by Marketing campaign Monitor
Alex Ilhan, senior e-mail developer, E mail on Acid
Marketing campaign Monitor has a historical past of placing out high quality instruments and assets, and that is one among them. Bulletproof Background Photographs takes all of the guesswork out of making e-mail backgrounds; it lets you generate “rock-solid” backgrounds – both full-width sections or particular person tables – that work in every single place. It even generates the annoying VML wanted for Outlook purchasers.
To make use of the software, you merely copy and paste a hyperlink to your background picture, select a background fallback shade, and choose whether or not you need the background full-width or as a single desk cell. Then, the software spits out the code you might want to add to your e-mail. Copy and paste that code and also you’ve obtained your self a bulletproof background.
MailChimp
Karlene Cameron-Swalley, director of promoting, E mail on Acid
Initially, anybody can get began with MailChimp without spending a dime, which makes it an excellent selection for small- or medium-sized corporations. Their platform is stuffed with sturdy options that you simply don’t normally see in free e-mail providers, together with scheduling and reporting instruments.
A number of different MailChimp options I really like:
- Seamless e-mail automation that’s straightforward to arrange.
- Integration with WordPress.
- A retargeting software that permits me to combine my promoting and e-mail.
MailChimp additionally understands that not everybody who makes use of their platform is a advertising guru, so that they’ve constructed an easy-to-use interface and supply excellent buyer assist.
Actually Good Emails
Rachel Girard, graphic designer, E mail on Acid
As a designer, it’s vital to have a useful resource to indicate me the place e-mail design is at, and the place it’s going. Generally I wish to flick thru E mail on Acid’s Design Inspiration, however one among my different go-to assets is Actually Good Emails.
The format of Actually Good Emails is clear and easy, which makes it straightforward to flick thru e-mail designs. Plus, they’ve a helpful drop-down menu that lets you kind by the kind of e-mail, business, or a particular function (resembling GIFs). When you’re caught in a design rut, or just wish to know what’s on the market, Actually Good Emails is a superb place to start out.
MJML
John Thies, co-founder/CEO, E mail on Acid
MJML, which stands for Mailjet Markup Language, gives easy-to-understand markup language that e-mail builders can use to create responsive HTML emails. It mechanically contains all of the HTML hacks wanted to make emails responsive and render correctly throughout completely different platforms and purchasers, from Outlook 2007 to Gmail to Android.
Kudos to our mates at Mailjet for growing such an excellent e-mail framework!
Elegant Textual content
Justin Khoo, e-mail developer and founding father of FreshInbox
My favourite e-mail software is the Elegant Textual content editor, a “refined textual content editor for code, markup and prose.” I really like Elegant as a result of it’s light-weight, clear and comes with plugins (resembling snippets) that assist me code emails rapidly.
Elegant helps enhance my productiveness proper out of the field, with out burdening me with pointless options.
Grammarly
Melanie Graham, content material supervisor, E mail on Acid
Everybody at E mail on Acid is aware of I really like discussing writing type and grammar. Nevertheless, even after years of copywriting and modifying, I nonetheless overlook issues right here and there. Fortunately, Grammarly serves as my second set of eyes.
Whereas it doesn’t catch all the things, Grammarly helps test your content material for spelling and grammar errors. It could actually additionally make type recommendations to assist tighten up your copy.
Considered one of my favourite Grammarly options is the Doc Sort setting, which permits the author to vary the context of the copy. For instance, if I’m writing an e-mail to our prospects, I can set it to “enterprise e-mail,” or I can change it to “article/weblog submit” if I’m writing one thing for the E mail on Acid weblog.
Grammarly affords a bunch of instruments for each free and paid plans, together with plug-ins that scan content material in your browser or e-mail shopper. When you’re a content material supervisor, editor, or author, Grammarly is a superb software to have in your again pocket.
No matter Software You Use, Don’t Neglect to Check!
Sure, these instruments may help you ship higher emails, however you continue to must check each e-mail, each time. Even the smallest adjustment in your code can throw off how your e-mail renders. Strive E mail on Acid free for seven days and see how your e-mail seems in additional than 70 purchasers and units.
Writer: Melanie Graham
Born and raised in New England, Melanie has a background as a author, editor and journalist. After roaming the U.S. as an professional vagabond, she’s landed in Denver as E mail on Acid’s content material supervisor. She’s a music nerd at coronary heart who loves spending time on the piano.
Writer: Melanie Graham
Born and raised in New England, Melanie has a background as a author, editor and journalist. After roaming the U.S. as an professional vagabond, she’s landed in Denver as E mail on Acid’s content material supervisor. She’s a music nerd at coronary heart who loves spending time on the piano.
