Fondation Abbé Pierre helps homeless individuals in France and company Fred & Farid, with director Arnaud Desplechin, has produced the timeliest of campaigns: ‘Depart the streets – rebuild your life’ at a time when the plight of the homeless must be much more on individuals’s minds.
It’s 5 minutes however no shot is wasted.
F&F president and ECD Olivier Lefebvre says:“We wished to remain as near actuality as doable, so we determined to inform a narrative with none gimmicky promoting. We reached out to Arnaud Desplechin who was instantly moved by the story. He wished to be as near the fact of life on the road as doable, so he went to fulfill with homeless individuals in shelters run by the Fondation to collect their testimonies. The veracity of their conditions, experiences, and phrases was essential to all of us.”
A pointy reminder that homeless individuals aren’t down and outs, many have jobs. Needs to be required viewing for these bosses who need to import extra low-cost labour. And that charity advertisements work finest with a optimistic message.
Simply sensible.
MAA artistic scale: 9.5.
