October 6, 2023 LONDON — Forsta, the main expertise firm in remodeling the human expertise (HX) throughout buyer, worker, affected person, member and shopper journeys, right now introduced it has expanded its portfolio of expertise prospects within the DACH area by way of the addition of Publicis Media, one of many largest media company networks on the earth working in over 100 nations, and specializing in one-to-one shopper engagement at scale. Publicis will implement Forsta’s Human Expertise (HX) Platform expertise to ship cutting-edge analysis for its purchasers.
“We’re trying ahead to integrating Forsta’s expertise to strengthen our technique of accumulating and analyzing shopper insights. Our purchasers want actionable information at their fingertips to drive enterprise outcomes, and Forsta permits us to ship on that want.”
Anna-Carina Vollmer,
Group head of knowledge analysis at Publicis Media.
Forsta’s HX Platform is constructed on 30 years of expertise experience in market analysis, buyer and worker expertise. Along with quantitative and qualitative analysis expertise options, the platform combines digital capabilities for storytelling and information visualization in addition to tactical and strategic motion administration. Using the platform, researchers can gather, analyze, visualize and act on information about assessments, opinions, sensitivities and behavioral intentions on a unified platform.
“We’re thrilled to be welcoming Publicis Media to Forsta as we proceed to develop our footprint within the critically vital DACH area. Know-how is key to the gathering, analysis and evaluation of huge information units in market analysis and buyer expertise. The Forsta HX Platform and our workforce of specialists will assist Publicis Media and its purchasers to faucet the experiences of their audiences and in the end deepen these connections to drive better worth.”
Michael Lersch,
Managing director for Forsta Deutschland.
For extra details about the total vary of expertise options accessible on Forsta’s HX Platform, go to https://www.forsta.com/de/
About Forsta
Forsta powers the HX (Human Expertise) Platform – a complete expertise and analysis expertise platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), and Market Analysis – in order that firms can get a deeper, extra full understanding of the experiences of their audiences. Forsta’s expertise, mixed with its workforce of professional consultants, helps hundreds of organizations throughout quite a lot of industries, together with monetary providers, hospitality, market analysis, skilled providers, retail, and expertise. Forsta is acknowledged as a Chief within the 2021 Gartner® Magic Quadrant™ for Voice of the Buyer. Forsta is a PG Forsta firm.
About PG Forsta
PG Forsta supplies the expertise and experience to assist organizations get a deeper, extra full understanding of the experiences of their audiences. The corporate powers the HX (Human Expertise) Platform – a complete expertise and analysis expertise platform that breaks down the silos between CX (Buyer Expertise), Worker Expertise (EX), Affected person Expertise (PX) and Market Analysis. It serves quite a lot of industries, together with healthcare, monetary providers, hospitality, market analysis, skilled providers, retail, and expertise.
About Publicis Media
Publicis Media is likely one of the largest media company networks on the earth and a part of the French communications group Publicis Groupe. Publicis Media is the umbrella for the worldwide company manufacturers Spark Foundry, Starcom and Zenith, which handle and continually develop the client enterprise in strategic communications consulting in over 100 nations. These companies and their prospects are supported inside Publicis Media by central specialist groups within the following areas: Information and Know-how, Analytics and Insights, Analysis, Content material, Media Shopping for and Enterprise Improvement.
