Welcome to Advertising and marketing Morsels, Adweek’s weekly roundup of the advertising and marketing information you will have missed. On this week’s choice, pattern stunts and campaigns from Turo, Uber Eats, Instacart and extra. Benefit from the assortment!
Morsel #1: Watch Yeezy sneakers burn for eight flaming nights
In mild of Kanye “Ye” West’s antisemitic remarks earlier this yr and a normal rise in open antisemitism, artistic company Bakery has launched “8 Flaming Nights” at Hanukkye.com, the place viewers can watch as every evening of Hanukkah, a candle on the menorah is ignited—and so is a Yeezy sneaker. The positioning serves to boost funds for america Holocaust Memorial Museum in its struggle to teach fight antisemitism.
Morsel #2: Turo and Whalar take Wednesday followers for a death-defying spin
Automobile sharing market Turo conjured up a hearse with Whalar and TikTok star Alexia Del Valle. The stunt, themed after Netflix’s common Addams Household sequence Wednesday, reveals Del Valle in her Morticia-esque finest, welcoming viewers to take a journey. The 1950 Cadillac Hearse Version was accessible to e book earlier this month, with the model inviting followers to roll as much as their vacation celebrations within the deathly car.
Morsel #3: The ASPCA’s dog-centric PSA will get caught in your head
The American Society for the Prevention of Cruelty to Animals (ASPCA), FCB Well being New York and manufacturing studio Calabash developed a video and marketing campaign surrounding a jingle known as “Canine Eat Every part.” The foolish animated PSA, which was styled after Schoolhouse Rock cartoons, has a humorous tone however a severe message, alerting pet dad and mom to the risks of wires, grapes and past, and informing them about what to do in case of emergency.
Morsel #4: Uber Eats heads to Hogwarts
With the assistance of company Particular U.S., Uber Eats and Warner Bros.’ The Wizarding World of Harry Potter have developed a limited-edition trunk for Potterheads stuffed with candy magical treats, together with the parts wanted to make a gingerbread Hogwarts citadel. Recipients can use their “wands” (smartphones) to unlock interactive components for every deal with, constructed by Robotproof for the eighth Wall platform, reminiscent of scannable cookies that can transport followers to the Whomping Willow or a Quidditch match, and an incantation that can remodel the citadel into a singular, modern expertise.
Morsel #5: Smartphones actually can do all of it on this Instacart marketing campaign
Individuals can use their smartphones for just about something today. Instacart, ShopRite and inventive company McGarrah Jessee labored with director Mike Lengthy to create “It’s All within the Cellphone,” which takes that idea actually, displaying individuals utilizing their telephones for duties that transcend typical capabilities, reminiscent of toasting PopTarts and chopping carrots, with the intention to display the vary of things that may be ordered by Instacart.
Morsel #6: This Danny Trejo PSA reveals the issues with pretend medication
Content material studio The-Artery created a PSA marketing campaign known as “Unhealthy Meds” to boost consciousness about counterfeit medication. The marketing campaign, which stars Danny Trejo and was sponsored by official organizations together with the Alliance of Secure On-line Pharmacies (ASOP) Basis, the Nationwide Affiliation of Boards of Pharmacy and the LAPD, spans out-of-home, social media and TV. The trailer-style video begins out in a lighthearted model, with the actor displaying pretend film magic on the set of his movies, earlier than pivoting to a extra severe message in regards to the flawed results of the pretend medication.
