Would you like a easy strategy to enhance your corporation’s conversions and gross sales? Welcome messages for web sites have the ability to catch guests’ consideration, present them related presents, and provides them a motive to remain in your website.
The most effective web site welcome messages make a robust first impression. They enhance person expertise (UX), set the tone on your model, and sometimes provide an attractive name to motion (CTA).
The precise welcome message will be step one to remodeling new customers into loyal, life-long prospects.
On this article, we’ll share the highest 11 methods you need to use web site popups to create a sales-driving greeting message.
However earlier than we dive into our examples, let’s check out what a welcome message is and why it’s so beneficial.
What Is a Web site Welcome Message?
A web site welcome message is a popup or notification that web site guests see as quickly as they arrive in your homepage. You need to use these messages to greet new guests and set the tone for future interactions. They provide help to set up your model’s voice and begin a relationship with potential prospects.
These messages are greater than only a strategy to say “welcome to my web page.” They allow you to alert your guests to necessary data, resembling particular presents or occasions. And you may put this data entrance and middle, with out making main updates to your web site’s homepage.
Why Are Welcome Messages Necessary?
Along with greeting new prospects and guests, welcome messages additionally present concrete, measurable advantages.
The most effective welcome message examples can enhance conversion for sure objectives. The truth is, welcome messages are 1 of the very best methods you need to use to:
- Enhance site visitors to particular pages
- Develop your electronic mail checklist
- Make extra gross sales
- Get extra social media followers
You possibly can acquire electronic mail addresses or present a coupon code straight in your welcome message. You too can use your welcome message to direct customers to the pages you need them to go to, resembling particular weblog posts or product pages. When carried out appropriately, this technique will increase conversions throughout your website.
In brief, welcome messages are highly effective instruments that extra enterprise homeowners and entrepreneurs ought to make the most of.
However how do you have to use welcome messages in your web site?
We’ll be having a look at 11 kinds of welcome message examples, categorized by objective. You need to use these examples to get concepts for reaching your corporation’s objectives by efficient welcome message campaigns.
11 Kinds of Welcome Message Examples
For this publish, we’ll be sharing welcome messages which have been made with OptinMonster, the highest lead era software program in the marketplace.
Why make welcome messages with OptinMonster? As a result of we provide every little thing it is advisable to greet your guests with the proper messages. Our popup codecs embody:
- Lightbox popups
- Full-screen welcome mats
- Slide-in scroll containers
- Floating bars
Beneath, you’ll see examples of all of those pop-up sorts, so that you’ll have a transparent understanding of find out how to use them on your personal welcome messages.
And the very best half? You possibly can construct each one in every of our web site welcome message examples in 5 minutes or much less.
With our pre-made templates and simple drag-and-drop builder, you may create high-converting welcome messages in a snap. See how straightforward it’s on this step-by-step information to making a pop-up marketing campaign in underneath 5 minutes.
And you may create them with none coding or developer expertise. Meaning even small companies and first-time entrepreneurs can use these examples on their web sites
Let’s dive into our checklist. We’ll share every instance primarily based on the objective of the welcome message.
1. Construct Your Electronic mail Listing
Rising a stable electronic mail checklist is significant for each enterprise. Electronic mail advertising and marketing is 1 of the very best methods so that you can earn extra revenue. The truth is, it presents a return on funding (ROI) of 36:1.
However how do you get extra leads in your electronic mail checklist?
One straightforward method is to make use of a welcome popup to entice web site guests to grow to be electronic mail subscribers.
A popup is a good way of catching your customers’ consideration. As quickly as they arrive at your website, they’ll be instantly greeted with a welcome message popup that asks them to subscribe.
However it’s important to make them WANT to subscribe.
Listed below are 2 methods to draw new signups:
Use a lead magnet to make your provide extra attractive.
A lead magnet is a chunk of beneficial content material that you simply provide in trade for an electronic mail tackle.
Examples of efficient lead magnets embody:
- Coupon or low cost codes
- Free programs or webinars
- Unique one-time content material, resembling a free ebooks or PDF information
- Unique ongoing content material, resembling a weekly publication
A well-crafted welcome message will talk the worth of your lead magnet.
Right here’s an instance of a lightbox popup that promotes an electronic mail publication:
This popup presents a pleasant greeting and guarantees that electronic mail subscribers will obtain beneficial suggestions for rising their leads. The message additionally states that the information within the publication are unique. Web site guests should subscribe to the e-mail publication with a purpose to obtain this particular data.
When you’ve got an awesome lead magnet, why not present guests how beneficial your corporation will be proper off the bat?
This makes a welcome message popup the right software for rising your electronic mail tackle.
Don’t have a lead magnet? No worries. Listed below are 60+ lead magnet concepts that you may begin utilizing at the moment.
Create a gamified marketing campaign to offer folks extra incentive to enroll.
A gamified marketing campaign creates a game-like expertise for customers. After they enter their electronic mail tackle, they get the possibility to win a prize:
You possibly can shortly create a gamified marketing campaign with OptinMonster and set the foundations for what folks can win and the way usually.
That method, you by no means run out of your prizes!
Gamified campaigns are an easy-to-build answer for shortly rising your electronic mail checklist.
Subsequent Steps:Â Ensure all of your new subscribers obtain a welcome electronic mail sequence! Welcome emails thank new subscribers, present extra details about your corporation, and transfer potential prospects towards their first buy. Your emails may also stroll new customers by the onboarding means of your service.
You possibly can automate your electronic mail campaigns to ensure each new subscriber receives your welcome sequence. That is necessary as a result of welcome emails have among the highest open charges and conversion charges of all electronic mail advertising and marketing campaigns.
2. Showcase a Sale
Should you run a web based retailer, your customers are most likely there particularly to take a look at your merchandise. And hopefully to make a purchase order!
That signifies that it is best to welcome them with a sale to maintain them in your website longer. This can inspire them to go looking by your retailer and make the most of your provide.
For a giant sale, you most likely need one thing that basically captures your viewers’s consideration.
A fullscreen welcome mat can be sure each customer is aware of about your particular presents:
The marketing campaign above can be an instance of utilizing a coupon code as a lead magnet.
If you would like one thing much less intrusive than a full-screen popup, another choice is floating bar marketing campaign with a countdown timer:
A floating bar, also called a hey bar, sticks to the highest of your net pages as your person scrolls. The instance above alerts customers to a coupon alternative. Floating bars preserve your provide on the high of each web page as your person browses.
And once you add a countdown timer, you create a way of urgency that motivates folks to behave.
Countdown timer campaigns will be a wonderful method of boosting your gross sales.
Subsequent step: Discover ways to create a countdown timer popup to extend gross sales.
3. Show Enterprise Updates or Alerts
Generally, you could have adjustments in your organization that have an effect on customers. When that’s the case, your welcome message ought to allow them to know instantly.
These adjustments may embody:
- New retailer hours
- Climate closings
- New places
- Out-of-stock notices for a product
Or it could possibly be every other data that your guests have to know.
For such a alert, a regular floating bar marketing campaign is the most suitable choice:
A floating bar lets customers learn about necessary adjustments. However, it received’t overtake your complete display or interrupt their shopping.
As a substitute, you can also make a small however daring announcement on the high of the browser. If crucial, you may embody a button that hyperlinks to a web page with extra data.
This allows you to inform your website’s guests of firm updates in an unobtrusive method.
Subsequent step: Study the steps for making a web site notification bar to maintain customers knowledgeable.
4. Welcome Again Returning Customers
Probably the greatest methods to extend person loyalty is to personalize your messaging. You are able to do that by making a welcome message particularly for returning customers.
OptinMonster’s OnSite Retargeting® function enables you to present completely different messages to repeat guests. You possibly can tailor your message for a unique audience: customers who favored your website sufficient to go to once more.
A slide-in scroll field is a good alternative for returning customers:
Within the slide-in marketing campaign instance above, the web site welcome textual content is pleasant and acquainted. It is a nice tone to strike with somebody who has already visited your web site.
Was your welcome message for first time customers a coupon? Contemplate providing a fair higher provide for returning customers who didn’t have interaction along with your first welcome provide.
Welcome again messages provide the alternative to enhance your preliminary provide and proceed constructing a relationship with potential prospects and subscribers.
The instance above additionally addresses the person by identify.
You possibly can accomplish this with OptinMonster utilizing Sensible Tags. Sensible tags will let you personalize the best way you talk along with your viewers. You need to use good tags for:
Nesxe Step: Study the steps to utilizing good tags in your welcome messages and optin campaigns.
5. Confirm Person’s Age
In case your on-line retailer sells merchandise for adults solely, you may create a welcome message that verifies your person’s age.
The truth is, many states would require this by regulation.
Thankfully, you may construct a fullscreen welcome gate that requires customers to confirm their age earlier than accessing your website:
Or, you may create a customized popup to make customers enter their birthday:
These campaigns will preserve your web site legally compliant and socially accountable.
Subsequent Step: Take a look at this tutorial on find out how to add age verification to any web site in minutes.
6. Enhance Webinar Registrations
Webinars are 1 of the very best instruments in your gross sales funnel. They’re efficient, construct authority inside your area of interest, and make for a wonderful lead magnet.
You need to use webinars at each stage of your buyer journey to maneuver customers in direction of a sale.
However how do you get customers to enroll in your webinar? That’s the place a welcome message popup turns out to be useful.
You possibly can create a popup letting customers learn about your upcoming webinar. For this, you have got 2 choices:
- Create a signup kind and ship a follow-up electronic mail
- Make a Sure/No popup marketing campaign that redirects to a touchdown web page
Each choices are easy. With OptinMonster, you may select 1 of our templates to create an optin kind on your webinar:
When customers give their electronic mail tackle, you may ship them a follow-up electronic mail with particulars about your webinar. Plus, you’ll now have a brand new lead in your electronic mail checklist!
Alternatively, you need to use a Sure/No popup to redirect customers to a touchdown web page:
If customers select, “Register Now,” they’ll be directed to a touchdown web page the place they’ll register.
Sure/No campaigns are nice as a result of they received’t scare away your customers. Slightly than asking for contact data instantly, you will get the method rolling by asking a easy “sure or no” query.
Subsequent step: Comply with our information to making a webinar touchdown web page that converts.
7. Announce Free Delivery
Free transport is a superb incentive for folks to buy your merchandise. In spite of everything, prospects will usually abandon their cart after they see surprising prices within the remaining whole.
One in all these surprising prices is transport.
Need to scale back cart abandonment and drive extra gross sales? Use a floating bar marketing campaign to let folks know find out how to get free transport:
It is a great welcome for folks coming into your website. Realizing that the worth they see is the worth they’ll pay is an added incentive to place extra objects within the cart!
It’s additionally an awesome upselling tactic as a result of prospects will buy extra to qualify free of charge transport.
Subsequent Step: Right here’s a full tutorial on find out how to add a free transport bar to your eCommerce retailer.
8. Get Extra App Downloads
Many corporations create apps to encourage customers to interact with their model. Apps are nice at constructing buyer loyalty, as they usually provide rewards to maintain customers coming again.
Now, you simply want folks to obtain your app!
Like our final tip, we suggest utilizing a floating bar however including a countdown timer:
Probably the greatest methods to get your web site guests to obtain the app is to allow them to learn about it. Floating bars are the right software for getting your person’s consideration with out interrupting their expertise in your web site.
From there, use a countdown timer to construct urgency. You can provide away your app completely free for a restricted period of time.
And with a dynamic countdown timer, you don’t have to set a hard and fast finish date. As a substitute, each person could have a sure time frame that begins after they first see your marketing campaign.
This builds sufficient motivation on your customers to obtain your app whereas protecting every little thing truthful for all of your website’s guests.
Subsequent step: Check out our 7 strategies for reinforcing app downloads.
9. Develop Podcast Listeners
When you’ve got a podcast, it is advisable to get the phrase out. And top-of-the-line occasions to do this is when a customer reaches your website.
A slide-in scroll facet field is ideal for drumming up new listeners out of your website’s site visitors. That might look one thing like this:
Along with a welcome message, be sure to proceed to advertise your podcast by your website.
As an illustration, blogs can use an inline marketing campaign to redirect to your podcast.
That method, individuals who take pleasure in your content material have a second strategy to devour it.
That is significantly helpful for those who create podcasts from weblog posts or visa-versa. By placing an inline campiagn in your weblog’s introduction, you welcome your weblog readers with a strategy to devour your content material on the go.
Subsequent Step: Are you new to podcasting? These podcasting plugins will allow you to host your podcast straight in your WordPress web site.
10. Redirect to Completely different Net Pages
Welcome messages aren’t all created equally. What works for one enterprise received’t work for one more.
Should you’re a publishing firm, for instance, you could wish to create a welcome message that redirects customers to completely different content material classes.
With OptinMonster’s drag and drop builder, you may add buttons with redirect choices for content material classes of your web site:
This technique helps customers discover what pursuits them probably the most. It’s particularly helpful in case you have loads of content material in your website from a variety of niches.
Subsequent Step: When you’ve directed guests to the weblog posts they’re most interested by, comply with our suggestions for attracting extra weblog subscribers.
11. Enhance Social Media Followers
Precise percentages range, however most sources agree that the overwhelming majority of first-time web site guests by no means go to your website once more. That’s loads of site visitors that goes to waste.
You possibly can enhance your odds of repeat site visitors by connecting with folks on social media. Or, extra particularly, having them join with you.
OptinMonster has a template particularly designed to get you extra social followers on:
- Fb
- X (previously Twitter)
You possibly can present buttons to comply with you as a welcome message:
That method, in the event that they go away later, you may nonetheless market to them by social media.
Convert Extra Web site Guests With Welcome Messages
And that’s it! You could have 11 kinds of welcome message examples that may enhance UX, enhance sitewide site visitors, develop your electronic mail checklist, and increase gross sales.
As you’ve seen in these examples, OptinMonster makes it straightforward to create welcome messages for each objective.
Should you’re welcoming folks into your web site, you might also wish to ship them a message as they go away. Exit-Intent® popups are a good way to recuperate abandoning guests and deserted carts.
The truth is, the health firm Crossrope was capable of develop its electronic mail checklist by over 900% with exit-intent popups.
Plus, now you can use cell exit-intent campaigns that work on smartphones. For that, you’ll wish to try this text on find out how to create a cell exit-intent popup that converts.
Able to get began with OptinMonster? Join your risk-free OptinMonster account at the moment!
I am author and digital marketer with over 15 years of expertise. As a former advertising and marketing director for small nonprofits, I perceive what it is wish to be a one-person advertising and marketing division. I am right here that will help you generate extra leads in much less time.
