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Magnificence introduction calendars have gotten increasingly more well-liked over time, and up to date knowledge signifies that they’re probably nonetheless on the rise.
In comparison with final yr, there was a 13% improve in influencers posting about magnificence introduction calendars, with a 33% improve in engagements, and 37% improve in video views. Much more fascinating — that is regardless of there being 6% fewer posts from influencers on the subject.
Magnificence Introduction Calendar Content material within the US, Throughout All Platforms (Sept 2021 – Dec 4 2021 vs Sept 2022 – Dec 4 2022):
- +13% influencers
- -6% posts
- +33% engagements
- +37% video views
Probably the most talked about manufacturers embody Sephora, Charlotte Tilbury, L’Occitane, Revolution Magnificence, Dior, and the Physique Store. Whereas lots of the manufacturers noticed massive will increase in mentions, engagements and video views in comparison with final yr, The Physique Store noticed a lower year-over-year.
Most Talked about Magnificence Model Introduction Calendars within the US:
- Sephora
- Charlotte Tilbury
- L’Occitane
- Revolution Magnificence
- Dior
- The Physique Store
Serious about studying about extra magnificence tendencies? Try what magnificence influencers’ are saying about perfume hauls, or the pores and skin barrier.
