Wednesday, April 26, 2023
HomeAdvertisingFCB New York Wins Clio for AI-Powered Michelob Extremely Advert

FCB New York Wins Clio for AI-Powered Michelob Extremely Advert

Highlights from the present additionally included an announcement that Pepsi will likely be partnering with the Clio Awards on the 2024 Pepsi Rising Inventive Award competitors, which can launch in September of this 12 months and be offered on stage at subsequent 12 months’s awards present.

Additionally offered on stage was the inaugural Jodi Harris Honorary Clio Award. Created in reminiscence of Harris, who served as AB InBev’s world vice chairman of selling tradition and capabilities till her dying in Could 2022, the award honors shoppers who create a tradition that enables creativity to thrive. The award was offered to Harris’ husband, Jordan Harris, by Ricardo Marques, vp of selling at Michelob Extremely, and Susan Credle, world chief inventive officer of FCB International.

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