A tennis star enjoying towards former variations of himself gained a number of honors at this 12 months’s Clio Awards, together with two Grand Clios.
“McEnroe vs. McEnroe,” by FCB New York for Michelob Extremely, gained Grand Clio Awards for Branded Leisure & Content material, in addition to Inventive Use of Knowledge. The marketing campaign pitted the actual John McEnroe towards AI variations of himself as a youthful participant as a part of the beer model’s “It’s Solely Price It If You Take pleasure in It” marketing campaign.
Along with the marketing campaign win, FCB New York was additionally named Company of the 12 months on the Clio Awards present Tuesday, which was hosted by Anthony Anderson.
Additionally profitable large was a marketing campaign for one more beer model, Corona, which took house Grand Clios for “Corona Plastic Fishing Match” in Direct: Product/Service, Expertise/Activation: Product/Service and Public Relations: Product/Service for company We Believers. Corona was additionally awarded Advertiser of the 12 months, whereas We Believers took the Impartial Company of the 12 months title.
The Ogilvy community took house a number of Grand Clios, together with for “Morning After Island” by Ogilvy Honduras for Grupo Estratégico PAE, a bunch that advocates for reproductive rights in Honduras. The marketing campaign gained for Public Relations: Public Service, Out of Residence: Public Service and Direct: Public Service.
Ogilvy was named Community of the 12 months, whereas Smuggler took house the Manufacturing Firm of the 12 months prize.
Different Grand Clio Award winners included VMLY&R, McCann Worldgroup India, Ogilvy Brazil, Influence BBDO, Serviceplan Germany and Digital Worldwide for the “Backup Ukraine” marketing campaign for Polycam and Unesco.
