Fb continues to construct out the performance of Fb Reels, this time by way of a brand new collaborative Reels possibility, which would supply a method for customers to invite one other person to co-author a Reels clip.
As you possibly can see on this instance, posted by app researcher Alessandro Paluzzi, Fb is at present creating a brand new ‘Invite Collaborator;’ possibility within the Reels creation circulate, which might allow you so as to add one other profile as a co-creator to be listed in your clip.
Which, actually, is not any large shock. Fb mother or father firm Meta has been exploring a variety of recent choices to assist maximize publicity alternatives for creators, together with Creator Collaborations on Fb, which allow a number of creators to be listed on a single Fb publish, and ‘Collabs’ on Instagram – which is actually this precise experiment, however on IG Reels and feed posts.
So it’s just about already constructed the back-end infrastructure for this, it simply hasn’t shifted it throughout to Fb Reels as effectively.
However plainly it quickly will, and with over 50% of person time on Fb now spent on video content material, and Reels consumption rising quick, it might be a great consideration to assist maximize publicity by way of influencer and model partnerships.
Possibly that can allow your model to faucet into Reels, with out having to create them your self.
It’s nonetheless early, with no official phrase on the experiment as but – which, it’s price noting, has not been launched for public testing.
We’ll hold you up to date on any progress.
