Meta adopted up its rollout of the Fb Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Fb Video Insights API.
Builders can acquire and analyze the next Reels efficiency metrics for a Fb web page, for every particular person video over the lifetime of the content material: common minutes considered, feedback, performs, minutes considered, submit attain, reactions and shares.
Meta senior technical account supervisor Rolando Castanon mentioned in a weblog submit that the enhancement to the Video Insights API shall be obtainable for the present model, in addition to all earlier variations of the Graph API, including that it’s going to robotically grow to be obtainable to builders with entry to the relevant APIs, and apps won’t should be put by means of further App Assessment.
