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HomeSocial MediaFb Down, Spotify Up, TikTok Steady, CapCut Retains Rising

Fb Down, Spotify Up, TikTok Steady, CapCut Retains Rising


If you wish to know what’s taking place on this planet, one vital metric is what apps persons are downloading. For 2022, Fb dropped by greater than 25%, TikTok stored successful, and CapCut, a previously obscure video enhancing software program, cracked the highest 4 most-downloaded apps on this planet. Not shockingly, it’s made by the dad or mum firm of TikTok, and is a well-liked instrument of influencers for creating — you guessed it — TikTok movies.

Not like 2021, two video games made the highest 10 for world installs, based on information launched immediately by cellular intelligence agency Apptopia.

And whereas Fb app installs have been down, Fb’s dad or mum firm Meta could be glad that WhatsApp, a previously Eurocentric messaging app, has continued its development each globally and in the US. Sadly, it’s doing so on the expense of Meta’s personal Messenger app.

Right here’s the highest 10 most-downloaded apps globally:

  1. TikTok: 672 million
  2. Instagram: 548 million
  3. WhatsApp: 424 million
  4. CapCut: 357 million
  5. Snapchat: 330 million
  6. Telegram: 310 million
  7. Subway Surfers: 304 million
  8. Fb: 298 million
  9. Stumble Guys: 254 million
  10. Spotify: 238 million

And right here’s the highest 10 most-downloaded apps for the US:

  1. TikTok: 99 million
  2. Instagram: 72 million
  3. Money App: 64 million
  4. WhatsApp: 63 million
  5. Snapchat: 54 million
  6. Subway Surfers: 51.4 million
  7. Roblox: 50.9 million
  8. Amazon: 47 million
  9. Messenger: 46.3 million
  10. Fb: 45.5 million

What we’re seeing is proof of massive modifications within the cellular ecosystem, and the place persons are spending time on their cellular gadgets, says Apptopia’s Adam Blacker.

“Messenger is ceding share,” Blacker says. “WhatsApp grew an excellent chunk in an enormous market: the U.S., [going] from 12% of WhatsApp downloads in 2021 to fifteen%. The US additionally accounted for 13% of Telegram downloads this yr versus 9% final yr.”

There are additionally vital shifts in e-commerce.

SHEIN was the most-downloaded buying app globally with 229 million installs, whereas Want, which has been on the highest downloads listing since 2017, dropped fully off. Within the U.S., nevertheless, SHEIN took second place with 40 million installs as Amazon took first with 47 million app downloads. A brand new entrant from a Chinese language firm, Pinduoduo, really made the U.S. listing at quantity eight, with 16.5 million installs, after being obtainable for lower than half a yr.

“For the primary time ever, SHEIN is essentially the most downloaded Buying app this yr,” Blacker says. “Fascinating sufficient, Temu (owned by Pinduoduo) has made the U.S. listing and its worth proposition jogs my memory plenty of Want. What makes Temu’s arrival so spectacular is that it solely launched in late August of this yr.”

High 10 most downloaded buying apps globally:

  1. SHEIN: 229 million
  2. Meesho: 210 million
  3. Shopee: 203 million
  4. Amazon: 195 million
  5. Shopsy: 141 million
  6. Flipkart: 115 million
  7. Pinduoduo: 79 million
  8. Alibaba: 66 million
  9. Lazada: 64 million
  10. Mercado Libre: 58 million

High 10 most obtain buying apps in the US:

  1. Amazon: 47 million
  2. SHEIN: 40 million
  3. Walmart: 32 million
  4. Fetch: 23.2 million
  5. Store: 22.9 million
  6. Etsy: 17.75 million
  7. Nike: 17.1 million
  8. Temu: 16.5 million
  9. eBay: 16.1 million
  10. OfferUp: 15.8 million

Apparently, Store’s largest shareholder is Tobi Lutke, the CEO of Shopify, whose software program powers the Store app. Additionally notable: one of many high e-commerce apps is definitely a model app, Nike. Basically, Nike is changing into a major direct-to-consumer channel in its personal proper.

“Nike has all the time been a high downloaded Buying app within the U.S. and simply tops our first ever chart exhibiting direct-to-consumer apps,” Blacker stated in a weblog put up. “Its administration staff is actively invested in leveraging digital channels to enhance buyer expertise. Lately Lululemon has been following Nike’s lead, enabling it to change into the quickest rising D2C app in the US.”

Video games are enormous in Google Play and the App Retailer, after all. Surprisingly, the highest 10 video games present a major variety of high video games are previous: very previous for cellular apps. Two of the highest 10 are actually 10 years previous: Subway Surfers and Sweet Crush Saga.

The highest 10 most obtain video games globally:

  1. Subway Surfers: 304 million
  2. Stumble Guys: 254 million
  3. Roblox: 208 million
  4. Sweet Crush Saga: 138 million
  5. Race Grasp 3D: 128 million
  6. 8 Ball Pool: 120 million
  7. FIFA Cell: 111 million
  8. Merge & Struggle: 110 million
  9. Garena Free Fireplace: 109 million
  10. Bridge Race: 107 million

It’s vital to notice, nevertheless, that getting essentially the most installs doesn’t equate to incomes essentially the most income. A number of the largest income earners like Conflict of Clans from Supercell gained’t make the highest 10 in downloads, however are perennial high earners.

The Apptopia information relies on installs from Google Play and the iOS App Retailer, however doesn’t embody Android installs in China.

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