When you’re a social media supervisor or marketer, you probably have a good suggestion of how straightforward it’s to add a wrong-sized picture or low-resolution video to social platforms.
That is an sincere mistake, in fact. However that gained’t matter if you find yourself utilizing the incorrect property as a part of your ad marketing campaign and see poor outcomes.
Sadly, social media platforms—particularly Fb—change their ad sizes and tips typically. And it staying updated with updated specs will be tough.
That’s why I’m writing this text. Right here, you’ll discover essentially the most up-to-date Fb ad sizes and design specs for 2022.
Earlier than we get into that, listed here are just a few the reason why it’s best to know the sizes and specs for Fb adverts:
- Understanding Fb ad sizes helps you keep away from posting photographs that can seem blurry, pixelated, or distorted.
- Relying in your advertising and marketing goals, the precise ad measurement and placement you employ will assist your ad stand out from every thing else your audience sees.
- The fitting ad measurement and placement might help you attain the precise viewers throughout a number of platforms.
Fb in-feed ad sizes
Utilizing in-feed adverts is an effective way to construct hype round a brand new product. It’s straightforward to arrange and may work with no huge funds.
All you must do is:
- decide a aim (attain, model consciousness, app installs, lead technology, and so on.),
- select your audience
- add the ad content material (the visuals, copy, and hyperlinks)
- set your funds
- and publish!
Fb locations these adverts in consumer’s information feeds, blended in with posts from buddies, household, pages and teams. In-feed adverts will be photographs, movies, and even GIFs.
To get essentially the most attain and engagement, think about using panoramic photographs or 360-degree photographs. When you’re utilizing photographs, hold the overlaid textual content minimal.
In-feed adverts design specs
Photographs
Supported file varieties: JPG and PNG
Most file measurement: 30 MB
Minimal measurement: 600 x 600 px
Picture ratio: 1.91:1 to 1:1
Decision: Not less than 1080 x 1080 px (no most, so add the best decision file you have got)
Textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Movies
Supported file varieties: MP4, MOV or GIF
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Most file measurement: 4 GB
Minimal sizes: 120 x 120 px
Decision: Not less than 1080 x 1080 pixels
Video size: 1 second to 241 minutes
Fb in-stream video adverts sizes
In case your important aim is to get site visitors and/or conversions, working in-stream Fb video adverts is a wonderful option to seize (and hold) the eye of prospects.
You need to use Fb in-stream video adverts in two codecs: single movies and carousel (which seem in folks’s Fb Reside feeds).
With the Fb carousel ad format, your in-stream video adverts will seem solely when somebody has been watching Fb Reside movies for a minimum of 60 seconds.
In-stream video adverts solely seem for cell customers.
In-stream video adverts design specs
Photographs
Supported file varieties: JPG or PNG
Ratio: 1.91:1 or 1:1
Decision: Not less than 1080 x 1080 px
Most file measurement: 30 MB
Minimal measurement: 600 x 600 px
Side ratio tolerance: 3%
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Be aware: Don’t add textual content in your photographs while you add them.
Movies
Supported file varieties: MP4, GIF or MOV
Most file measurement: 4 GB
Ratio: 16:9 or 1:1
Video size: 5 seconds to 10 minutes
Most picture measurement: 120 x 120 pixels
Decision: Not less than 1080 x 1080 px
Fb in-feed carousel ad sizes
If you wish to present your viewers a greater view of your product/supply, use carousel adverts.
With carousel adverts, you possibly can add between two and 10 photographs or movies for customers to scroll by means of. By combining photographs and movies, you possibly can break down your product’s options into bite-sized bits your viewers can simply digest.
What’s extra, you may make every picture/video hyperlink to a distinct web page in your web site. So when you’re trying to promote a number of merchandise with one ad, simply add photographs or movies of the merchandise you need to promote and hyperlink every one to the suitable product web page.
In-feed carousel adverts design specs
Photographs
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file measurement: 30 MB for photographs; 4 GB for movies
Minimal measurement: 120 x 120 px for movies; 600 x 600 px for photographs
Ratio: 1:1
Decision: Not less than 1080 x 1080 px
Variety of carousel playing cards: 2 to 10
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Textual content suggestions
Main textual content: 125 characters
Headline: 32 characters
Description: 18 characters
Touchdown web page URL: Required
Fb Assortment Advertisements Sizes
In case you have an ecommerce retailer and also you need to promote a number of merchandise with out overwhelming your viewers, use assortment adverts.
Fb assortment adverts seem in folks’s feeds so you could make them participating and versatile in order that customers gained’t scroll previous it.
To do this, use a mixture of photographs and movies. You can begin with a brief video that highlights your product’s begin options. Then, underneath the video, add three high-resolution photographs of your greatest promoting merchandise.
When folks click on on this ad, it takes them to a Fb Instantaneous Expertise. This can be a full-screen, in-app touchdown web page that focuses in your model and merchandise. Individuals can store your merchandise straight from this touchdown web page.
When you embody your product data within the ad, customers could click on over to your web site or retailer to search out (and purchase) extra of your merchandise.
Assortment adverts design specs
Photographs
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file measurement: 4 GB for movies; 30 MB for photographs
Ratio: 1:1
Decision: Not less than 1080 x 1080 px
Instantaneous Expertise: Required
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Touchdown web page URL: Required
Fb Instantaneous Articles adverts sizes
Instantaneous Article adverts are items of text-based content material which can be promoted throughout Fb.
Instantaneous Article adverts are items of text-based content material that Fb promotes throughout the platform.
Fb Instantaneous Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style adverts by way of Fb. This makes it simpler for cell customers to to know and interact with the content material.
The Instantaneous Articles format optimizes the adverts for
This ad format additionally provides companies extra alternatives to work together with prospects by way of options which can be fairly just like Fb’s Instantaneous Expertise ad format. These options permit Fb customers to:
- Watch auto-play video
- Develop ad content material to view it in full-screen
- Change picture orientation by tilting and rotating their cell gadgets
Instantaneous Articles adverts design specs
Photographs
Supported file varieties: JPG and PNG
Most file measurement: 30 MB
Minimal picture measurement: 600 x 600 px
Advisable decision: a minimum of 1080 x 1080 px
Advisable facet ratio: 1:1
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file measurement: 4 GB
Most measurement: 120 x 120 pixels for movies
Video size: Between one second and 241 minutes
Advisable decision: a minimum of 1080 x 1080 px
Picture facet ratio: 1:1
Video facet ratio: 16:9
Fb Market adverts sizes
You may run adverts on Fb Market, which is a Craigslist-esque function on the platform the place customers can purchase and promote merchandise of their native communities.
Though Fb Market listings are free for customers, you possibly can pay a sum to put your adverts on this part of Fb.
Your adverts will be picture or video-based, they usually’re an effective way to lead folks to your web site who’re actively trying to find and shopping for a particular product in a specific location.
With Market, Fb has created a one-stop store for various sorts of merchandise/providers, together with clothes, autos, and even homes bought by people, retailers, and different vetted companies.
Market adverts design specs
Photographs
Supported file varieties: JPG and PNG
Most file measurement: 30 MB
Most measurement: 600 x 600 px
Decision: a minimum of 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file measurement: 4 GB
Most picture measurement: 120 x 120 px
Ratio: 1:1
Decision: Not less than 1080 x 1080 px
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Fb proper column adverts
Not like picture and video adverts that seem in customers’ important information feed, proper column adverts seem on the precise facet of Fb pages. Proper column adverts are solely seen by desktop customers, not cell customers.
Proper column adverts often have the identical data as in-feed adverts, however they’re smaller in measurement and show as a panorama picture.
As Fb cell customers improve, there’s much less demand for proper column adverts. However that doesn’t imply entrepreneurs don’t use them.
Proper column adverts design specs
Photographs and movies
Supported picture file varieties: JPG and PNG
Most file measurement: 30 MB for photographs; 4 GB for movies
Minimal width: 254 px
Minimal peak: 133 px
Decision: a minimum of 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Video size: Most of 241 minutes
Textual content suggestions
Headline: 40 characters
Fb Tales adverts sizes
Similar to Snapchat Tales and Instagram Tales, Fb Tales are photographs or brief movies that expire after 24 hours of going reside.
You may create adverts that seem at intervals as customers scroll by means of Fb Tales from pages and other people they comply with. Except a consumer deliberately swipes out of the Story, the adverts will run for the total size of time (max 15 seconds).
Tales adverts design specs
Photographs
Supported file varieties: JPG and PNG
Picture ratio: 9:16
Decision: a minimum of 1080 x 1080 pixels; no most decision
Most file measurement: 30 MB
Minimal width: 500 pixels extensive
Side ratio tolerance: 1%
Textual content necessities
Main textual content: 125 characters
Headline: 40 characters
Be aware: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.
Movies
Supported file sort: MP4, GIF or MOV
Ratio: 1:1 (for cell or desktop) or 4:5 (for cell solely)
Decision: Not less than 1080 x 1080 pixels
Most file measurement: 4GB
Minimal width: 120 px
Minimal peak: 120 px
Video period: 1 second to 241 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Be aware: Including video sound and captions is non-obligatory, however beneficial.
Fb Viewers Community ad sizes
Viewers Community swimming pools the facility of Fb customers by delivering your adverts in third-party web sites, apps, and movies.
Whenever you reap the benefits of Fb’s highly effective concentrating on options, you’ll have the ability to prolong your attain and scale your Fb campaigns.
With Fb Viewers Community, you possibly can attain folks with native, banner, and interstitial adverts. You need to use the picture format in Viewers Community to promote your product, service, or enterprise.
Make sure to use an attention-grabbing photograph that reveals your model character and encourages folks to study extra about your supply.
Regardless of the position you select (pre- or mid-roll), your adverts will seem on vetted platforms. The truth is, Viewers Community now provides entrepreneurs extra understanding and management of the place their adverts could seem earlier than they even begin establishing their campaigns.
Companies may use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their adverts to run.
Viewers Community adverts design specs
Photographs
Supported file sort: JPG or PNG
Most file measurement: 30 MB
Ratio: 9:16
Decision: Not less than 398 x 208 px
Minimal measurement: 398 x 208 px
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file sort: MP4, MOV or GIF
Most measurement: 4GB
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Decision: Not less than 1080 x 1080 px
Minimal measurement: 120 x 120 px
Video size: Between one second to 241 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Fb Messenger Story adverts sizes
Messenger Story adverts are vertical, full-screen adverts that seem to customers as they scroll by means of Messenger Tales.
Messenger permits you to add emojis, stickers, and different inventive components to your adverts to provide customers an attractive and immersing expertise.
You may use photographs in Messenger Tales to showcase your services or products. Picture adverts in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.
Messenger Story adverts design specs
Photographs
Supported file sort: JPG or PNG
Most file measurement: 30 MB
Ratio: 9:16
Decision: Not less than 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Movies
Supported file sort: MP4, MOV or GIF
Most measurement: 4GB
Ratio: 9:16
Decision: Not less than 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Video size: Between one second to 2 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Be aware: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.
The best way to optimize your ad placement for conversions
After selecting an ad goal and format, the subsequent step is to select the best way to optimize the position of your Fb adverts to maximise your ROI.
Selecting the best ad placement ensures that you just picked the precise Fb ad measurement that can make your adverts stand out amongst common posts. You additionally need your viewers to have a terrific expertise together with your adverts irrespective of the place they discover them.
Right here’s a desk that reveals the place you possibly can place your adverts relying on the ad format you select.
| Single picture | Single video | Carousel | Assortment | Instantaneous Expertise | |
|---|---|---|---|---|---|
| Fb information feed | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Fb proper column | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Fb in-stream movies | ✖️ | ✔️ | ✖️ | ✖️ | ✖️ |
| Fb Instantaneous Articles | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Viewers Community | Native | In-stream video
Rewarded video |
Native | ✖️ | ✖️ |
| Messenger | ✔️ | ✖️ | ✖️ | ✖️ | |
| Instagram Tales | ✔️ | ✔️ | ✖️ | ✖️ | ✔️ |
| Instagram Feed | ✔️ | ✔️ | ✔️ | ✖️ | ✔️ |
Simply handle paid and natural campaigns on Fb, Instagram and LinkedIn with Hootsuite. From a single dashboard, you possibly can create and schedule posts and adverts, work together together with your viewers, measure your marketing campaign efficiency, and a lot extra. Request a free demo.
