Fb Ad Sizes and Specs for 2024 (Information)

Ahead-thinking ecommerce manufacturers are all the time looking out for brand new channels and methods to place merchandise in entrance of consumers. Through the years, we’ve seen many manufacturers have success branching out on conventional marketplaces like Amazon, Etsy, and eBay. However trendy marketplaces are continuously rising, and clients are all the time discovering new methods to work together with manufacturers and study new merchandise. Promoting on Fb is without doubt one of the trendy marketplaces the place many manufacturers are discovering success, assembly consumers the place they’re at.

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And it goes past really promoting on Fb. You’ll be able to use Fb as an promoting channel to push customers again to your branded Shopify web site, the place you might have extra management over the expertise and relationship.

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Fb Ad sizes for 2022

Fb feed adverts sizes

Fb feed adverts advocate a decision of a minimum of 1080 by 1080 pixels and generally is a most of 30 megabytes. The technical minimal requirement for dimension is 600 by 600 pixels with no most. ​​Fb helps picture ratios from 1.91:1 to 4:5, although supply adverts and adverts with inventory images require the 1.91:1 ratio.

So far as textual content goes, you possibly can have as much as 40 characters in your headline, 125 characters in your main textual content, and 30 characters in your description.

Fb feed adverts are the principle ad kind. Customers see these of their Fb feeds, combined in with posts from their pals, teams, and pages. Fb feed adverts may be nonetheless photographs, animated GIFs, or movies. This contains panoramic pictures and 360-degree images.

Fb feed ad sizes at a look:

• Most file dimension: 30 MB
• Most picture dimension: 600 x 600 pixels
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1.91:1 to 1:1

Fb carousel adverts sizes

Fb carousel adverts additionally present up in customers’ information feeds. These Fb ad varieties embrace a number of photographs or movies as an alternative of only one. The visuals are offered in a gallery- or slideshow-like format, and you should use anyplace between two and 10 photographs or movies.

The ad dimension necessities for Fb carousel adverts are just like Fb feed adverts. Pictures may be as much as 30 megabytes and movies as much as 4 megabytes, and they need to be a minimum of 1080 by 1080 pixels in decision. You’ll wish to keep on with a picture ratio within the vary of 1.9:1 to 1:1. Movies have to be a minimum of one second lengthy and may be so long as 240 minutes.

Different tips embrace as much as 40 characters for the headline, 125 characters for the first textual content, and 20 characters for the outline.

Fb carousel ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 MB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1.9:1 to 1:1 ​​

Fb proper column adverts sizes

Fb’s proper column adverts don’t present up in the principle information feed. As a substitute, they seem on the right-hand aspect of Fb pages for desktop customers. Cellular customers don’t see Fb proper column adverts.

A few of the similar ad dimension tips apply for Fb carousel adverts and proper column adverts. Which means you possibly can have photographs as much as 30 megabytes or movies as much as 4 megabytes. It’s also possible to add as much as 10 visible belongings, however Fb will solely show the primary one for proper column adverts. The decision needs to be a minimum of 1080 by 1080 pixels, and movies may be from one second as much as 240 minutes.

There are some variations from Fb carousel adverts, although. The picture ratio in your proper column adverts needs to be 1:1. You’re restricted to 40 characters for proper column ad headlines, and there’s no house for another copy.

Fb proper column ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 MB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb in-stream video adverts sizes

Fb in-stream video adverts additionally use the carousel format, besides these seem in customers’ Fb Reside feeds. In different phrases, when somebody is watching Fb Reside movies, your in-stream video adverts might seem after the consumer has been tuned in for a minimum of one minute. Not like proper column adverts, Fb in-stream video adverts seem just for cell customers.

You should utilize two to 10 movies to your in-stream video ad carousel, every ranging anyplace from one second to 240 minutes. Movies may be as much as 4 gigabytes in dimension. The picture ratio must be 1:1, and also you additionally want a decision of a minimum of 1080 by 1080 pixels, although there’s no most decision.

Right here, you even have house for copy. This features a 40-character headline and 20-character description, and 125 characters for main textual content.

Fb in-stream video ad sizes at a look:

• Most file dimension: 4 GB
• Most picture dimension: 120 x 120 pixels
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Fb Video Adverts: Find out how to Cease Scrolling Buyers and Interact Them With Your Ad

Fb Market adverts sizes

It’s also possible to run adverts on Fb Market, which is the social community’s Craigslist-esque characteristic the place customers can promote and browse objects on the market. Fb Market listings are free for customers, and advertisers also can pay to put their adverts on this part of the location.

Fb Market adverts share the identical dimension tips as in-stream video adverts: two to 10 movies, one second to 240 minutes every; as much as 30 megabytes for photographs and 4 gigabytes for movies; a minimum of 1080 by 1080 pixel decision (no most); and a 1:1 picture ratio.

You even have the identical tips for copy: 40 characters for the headline, 20 characters for the outline, and 125 characters for the first textual content.

Fb Market ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb Instantaneous Articles adverts sizes

Fb Instantaneous Articles are exhibited to cell customers with a purpose to optimize the content material expertise. These Fb ad varieties are content-first and sometimes embrace a good quantity of copy for customers to learn. That’s why they’re particularly optimized for cell customers—to make the content material simpler to digest and have interaction with from a smaller machine.

The Fb ad sizes for Instantaneous Articles are just like different ad varieties. You’ll be able to have two to 10 photographs or movies, 30 megabytes for photographs and 4 gigabytes for movies. Movies may be anyplace between one second and 240 minutes lengthy. You’ll want a 1:1 picture ratio and a minimum of 1080 by 1080 pixel decision.

Once more, you might have house for a headline, description, and first textual content. You might have the identical necessities as different varieties, 40 characters, 20 characters, and 125 characters, respectively.

Fb Instantaneous Articles ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Organising Shopify’s Fb channel for advertising and marketing

Fb Tales adverts sizes

Fb Tales are just like Instagram Tales—these posts expire after 24 hours, so customers can solely see them for a restricted time. Customers scroll by way of Fb Tales from the individuals and pages they comply with, they usually see commercials intermittently.

Fb Tales, or Expandable Carousel, adverts have a most of three picture playing cards and you may’t use video. Every picture may be as much as 30 megabytes in dimension, with a width of 500 pixels. Fb recommends leaving a minimum of 250 pixels at each the highest and the underside of your picture to go away house for calls to motion and different in-app textual content. The picture ratio needs to be 1:1 and determination a minimum of 1080 by 1080 pixels. You even have 125 characters for main textual content.

Fb Tales ad sizes at a look:

• Most file dimension: 30 MB
• Most picture dimension: 500 pixels vast
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb assortment adverts sizes

Fb assortment adverts seem in customers’ information feeds and are ultimate ad codecs for ecommerce manufacturers specifically. These adverts take customers to a Fb Instantaneous Expertise, which is a full-screen in-app touchdown web page devoted to that includes your model and merchandise. Customers can store immediately from these touchdown pages.

Fb assortment adverts characteristic a canopy picture or video plus three particular person product photographs—all of them share the identical dimension tips. Pictures may be as much as 30 megabytes—movies as much as 4 gigabytes—and have a minimum of 1080 by 1080 pixel decision and a 1:1 picture ratio.

You additionally get 40 characters for a headline and 125 characters for main textual content.

Fb assortment ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: a minimum of 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Fb Pixel: Find out how to Create Higher Fb Adverts for Extra Conversions

Transferring ahead together with your Fb adverts

Utilizing your on-line retailer as your mission management middle actually has its benefits. It’s simpler to handle all points of your online business, you possibly can keep away from vendor restrictions, and you may seamlessly combine varied areas of your online business for a clearer holistic image. Nevertheless, you continue to want to satisfy consumers the place they’re at, and that’s the place distribution channels like Fb come into play.

At the moment’s thriving ecommerce manufacturers exist on extra than simply their very own branded web sites. They’ve a multichannel strategy to constructing buyer connections and in the end selling and promoting their merchandise. Promoting and promoting on Fb is only one avenue that on-line entrepreneurs can take.

Whenever you combine promoting on Fb with Shopify, promoting on Fb turns into rather a lot easier. You’ll be able to robotically sync your product catalog, promote your merchandise the place individuals store, and handle all the things from inside your centralized Shopify dashboard.