“Come see issues in a different way” is the title of the brand new marketing campaign from VisitBritain, which goals to point out that the nation is extra than simply cups of tea, pink buses, and Massive Ben.
Timed to capitalise on the King’s coronation and Eurovision Track Contest this 12 months, it’s a nostalgic, Monty Pythonesque inventive effort that depends on all of the above tropes to inform the story whereas “spilling the tea” on different actions the UK has to supply.
A deeper dive into the marketing campaign reveals a regional emphasis that takes in Newcastle, Liverpool, Essex, Scotland and Wales. The locations appear to have been chosen for his or her distinctive accents as a lot as for his or her vacationer sights.
Now that it seems like we may presumably have a breakthrough with Europe, VisitBritain’s different tackle the UK may hit dwelling. The £10m finances is focused on the US, Canada, the Gulf Cooperation Council (GCC) nations, France, Germany and Spain.
MAA inventive scale: 6
