The DVF framework: How would possibly we use the Venn diagram to set clear targets for staff members and fulfill the person personas?
The Viable, Fascinating, and Possible Venn diagram is a pleasant means to have a look at duties of the Product Trio (product administration, person expertise, and engineering).
We have to perceive our person and buyer issues via all three lenses in order that we are able to set exterior targets earlier than we set any inside targets like time to market and scope.
With enterprise/B2B software program and platforms, we should take into consideration the shopper, or purchaser, and the customers. We have now at the very least two: the top customers and the directors who match the Venn diagram for our product trio.
The client wants a viable answer; the administrator wants a possible answer; and the person wants a fascinating answer. All three personas might have a Venn diagram of desirability, feasibility, and viability of their very own. The place you could find alignment and overlap between the personas provides power to your answer.
- Fascinating: reduces vital ache
- Viable: prices are favorable
- Possible: adoption/administration effort is price it
Many product concepts begin with a imprecise understanding of the shopper drawback, an thought for one thing cool, or a response to business developments. I labored on an Digital Well being Information (EHR) platform and we have been going via a platform revitalization effort. We had a listing of issues from management, together with:
- increase providing to a brand new market section
- revitalize the cell app
- replace some platform capabilities for affected person security
These have been all good issues to do. Prospects and clients would nod their heads in appreciation of our pondering and intent to deal with this stuff. As one would anticipate, deeper discussions confirmed we wanted extra particulars on what the answer seemed like. The magic query to unlock this…
