The brand new identification has been created to bolster the Olympic model’s core values, whereas enhancing consistency, recognition and impression throughout all IOC platforms, communications and publications.
Anchored by the Olympic rings – the famed image designed by Pierre de Coubertin in 1913 – the Olympic Video games have lengthy been one of the crucial broadly recognised manufacturers on this planet. However with the gradual evolution of this model over the past 100-plus years, the IOC recognised the necessity to create a complete foundational identification, designed to be used throughout all mediums and channels.
“For 125 years the Olympic Video games have conveyed a message of inclusivity, universality and hope,” explains Marie Sallois, Model Administration Director on the IOC. “It was time to deliver collectively these timeless values in a complete Olympic model identification that’s current not solely throughout the Video games, but in addition from flame to flame.”
That includes contemporary parts resembling three custom-made typefaces and a collection of graphic gadgets and illustrations, the brand new model look affords a complete design system that balances consistency and adaptability. Each aspect has been designed to mirror the hopeful, common, inclusive, vibrant and progressive qualities of the Olympic model, to be used throughout publications, digital, setting design and extra.
“The developed model pushes additional the Olympic model identification by way of a vibrant prolonged palette primarily based on the Olympic colors, inspirational illustrations and tailored typography,” explains Might Guerraoui, Head of Model Administration on the IOC. “It’s about leveraging a brand new design system to speak the model values with emotion.”
The brand new design system is already in use throughout a variety of inside and exterior IOC channels and tasks, with digital platforms resembling Olympics.com and the Olympics app presently present process a whole model overhaul to align with the developed identification and join with audiences in new, extra impactful methods.
The complete model rollout is anticipated to be accomplished by the Olympic Video games Paris 2024, with all future editions of each the Olympic Video games and the Youth Olympic Video games set to characteristic the developed model identification.
New model parts are additionally anticipated to be launched sooner or later. Within the coming months, a brand new set of Olympic sports activities and common pictograms will likely be debuted, offering a language-neutral, gender-neutral icon system for the Olympic identification. New illustrations will even progressively be added to counterpoint and replace the present model property whereas permitting for persevering with engagement with artists and artistic expertise.
The developed model identification was created by Canadian company Hulse & Durrell, in collaboration with the IOC and a workforce of worldwide artists, typographers and designers.
