By Pam Neely December 30, 2022
A Completely satisfied New Yr e mail marketing campaign is the proper alternative to attach together with your viewers, provide the precise product on the proper time, or share how grateful you’re for his or her assist.
New Yr’s e mail campaigns deserve as a lot fanfare as another vacation e mail campaigns. And but, a lot time and power goes into planning and executing Black Friday, Cyber Monday, and Christmas e mail promotions that poor New Yr’s typically will get forgotten.
Don’t let that occur this 12 months. New Yr’s is a superb alternative to attach together with your subscribers and kick 2023 gross sales off with a bang.
You don’t have to begin from scratch to do it, both. That can assist you save time, AWeber has made a number of New Yr’s-themed e mail templates. They’re mobile-friendly, simple to edit, they usually’re animated.
We’ve additionally discovered 10 concepts for New Yr’s emails that may spark your creativeness. Use these concepts that can assist you write copy or to spur you to tug collectively a New Yr’s advertising marketing campaign.
4 Completely satisfied New Yr e mail templates
To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”
Completely satisfied New Yr e mail template #1: Animated Completely satisfied New Yr’s
The confetti animation right here is easy, nevertheless it has simply sufficient glitz to draw consideration. This template has two completely different design choices to pick out from, with completely different font therapies and icon choices. Select whichever model works in your model.
Completely satisfied New Yr e mail template #2: Completely satisfied New Yr’s Fireworks
This New Yr’s fireworks e mail template enhances a clear structure with eye-catching graphics that can get your readers’ consideration.
If you wish to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as a substitute of the animation above.
Completely satisfied New Yr e mail template #4: Rooftop Merry Christmas & Completely satisfied New Yr
It’s not too late to ship a vacation message to your viewers. This “Wishing You a Merry Christmas and Completely satisfied New Yr” e mail template sequence is festive sufficient to work for each holidays. There are two colour variations to select from.
All of those e mail templates can be found in any AWeber account. Click on right here to make use of the template you want and begin writing your New Yr’s e mail.
10 concepts for New Yr’s emails
Now that you just’ve obtained a template for a nice-looking New Yr’s e mail, what must you say in that e mail?
We’ve obtained you lined right here, too. Each one in every of these ten concepts for New Yr’s emails have labored for a few of the greatest newsletters and e mail entrepreneurs round. All it’s important to do is to select the method that works greatest for you.
1. Ship a survey e mail to seek out out what your subscribers take into consideration this 12 months or final 12 months
Surveys provide you with info you’ll be able to’t get anyplace else. In addition they provide you with insights about your viewers that may show you how to make dramatic enhancements to your corporation.
Surveys don’t should be laborious, or take a very long time to do. Even one or two questions may be sufficient. Use the survey responses for a brand new weblog submit, in your subsequent publication, or for a number of social media posts.
Right here’s how Advertising and marketing Brew used some survey info in one in every of their New Yr’s emails:
2. Interview somebody about their objectives for the upcoming 12 months, or about how they did with their objectives for the earlier 12 months
Morning Brew did this for a bit of one in every of their New Yr’s emails from final 12 months. The result’s a intelligent mix of an worker profile and one particular person’s expertise with aim setting.
3. Supply a product or a product bundle that’s designed for what your viewers wants proper on the New Yr
Everyone loves a deal. So in the event you’ve obtained a few merchandise that might be grouped collectively, wrap them up as a reduced bundle.
4. Placed on a New Yr’s Eve sale
Aka a “get what you actually needed” after Christmas sale.
These will be particularly efficient in the event you’re a enterprise coach or in the event you provide enterprise providers. Many solopreneurs or firms set their enterprise 12 months to shut, appropriately sufficient, on December thirty first. So they might have funds they should spend, they usually may as effectively spend it with you.
5. Assist subscribers ring within the New Yr proper
Crate and Barrel’s ecommerce e mail right here is an apparent method to assist folks have a good time their vacation. However you don’t should be promoting bodily items to assist folks have a good time.
Possibly you’ve obtained a publication for introverts, and you may put collectively a number of concepts for the proper introvert New Yr’s.
Otherwise you’re a relationship counselor, and possibly you may have a number of ideas for a romantic New Yr’s.
Or you may have a baking or cooking weblog, and also you’ve obtained some concepts for a number of fast and simple recipes for one thing scrumptious for New Yr’s Eve.
Any a kind of concepts might make for a fantastic New Yr’s Eve e mail. Or a fantastic New Yr’s Day e mail, too.
6. Write up your predictions or greatest recommendation for the upcoming 12 months
In any business or area of interest, there are often a number of new developments which have already developed sufficient that they’re clearly going to matter for the following 12 months or so. This implies you don’t should make any loopy predictions — you simply must make a number of educated guesses about what’s more likely to occur.
Or take the choice method: Should you wrote about your predictions or recommendation for final 12 months, test again and see how proper you had been.
7. Write up a “State of [Your Speciality]” for the upcoming 12 months
This may be an effective way to supply a high-ticket course, teaching, or your signature product. Right here’s how blogger Ruth Soukup has framed her “State of Running a blog in 2022” webinar as a technique to promote her running a blog course.
![A State of [Your Industry] email](https://blog.aweber.com/wp-content/uploads/2022/12/newyears-emails-ruth-soukup.png)
8. Supply a number of concepts for shut the 12 months out robust
Lots of people take the week between Christmas and New Yr’s off. So in the event you write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers can have extra time to comply with your recommendation than ordinary.
Even Smashing Journal, which is about digital design, considered a technique to write about decluttering: decluttering digital recordsdata.
9. The anti-New Yr’s decision e mail
‘Tis the season for self-improvement kicks. However not for everybody.
Should you lean even a bit controversial — even a bit in opposition to the established order — your subscribers may reply rather well to the anti-resolution e mail.
Right here’s how cash guru Denise Duffield-Thomas opens her anti-resolution e mail.
You could not wish to write an e mail this lengthy, and also you don’t should. You can additionally document a video and speak about why you’re cool on the entire New Yr’s Decision factor.
10. Ship a “12 months in evaluation” e mail
These are extraordinarily standard among the many startup crowd, however they are often good for anybody. Yr in opinions are glorious for being actual together with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and rules to stay by going ahead.
Further credit score: Ask your readers to share their 12 months in opinions. You’ll get unimaginable insights into what they need, what they’re fighting, and what’s working greatest for them. #brilliantaudienceresearch
Get your Completely satisfied New Yr e mail prepared at this time
New Yr’s emails will be stuffed with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join together with your viewers. So take what you’ve discovered right here, log into your AWeber account, and get began.
We’d love to listen to what kind of New Yr’s e mail you’ve determined to ship, too. Inform us about it within the feedback.
