Thursday, November 10, 2022
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Even in 2022, Christmas may be humorous – a minimum of on this Bluewater marketing campaign


Landsec, proprietor of buying centres like Bluewater in Kent and Trinity in Leeds, has turned up as a shock contender on this 12 months’s Christmas advert stakes.

It’s a easy thought – presents that shut up annoying kin – which is delivered to life very properly by Outsider’s Chris Balmond, identified for his work with Guinness, Amazon Prime and McDonald’s.

Oliver Lewis-Barclay, managing companion at Snap mentioned: “Reality is – though we love them dearly, at Christmas we’re typically caught with prolonged household, listening to dodgy opinions and inane chat with nowhere to flee. We’re simply reminding individuals that purchasing individuals beautiful presents from Landsec’s many buying centres and retailers is an effective way to ‘go away them speechless’.”

It properly sidesteps the 2022 drawback of over-consumption by not unwrapping any of the presents. Procuring centres may be joyless locations, however a minimum of Landsec has a way of humour.

MAA artistic scale: 8

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