NEW YORK — TVB (www.tvb.org), the commerce affiliation of America’s native broadcast tv business, at present issued this assertion following Netflix’s latest “Fundamental with Adverts” viewers announcement.
“Netflix’s reported viewers numbers for its ad-supported tier, ‘Fundamental with Adverts,’ are an estimated 600,000 ‘month-to-month lively customers.’ Importantly, this metric refers to subscribers, not viewers and Netflix ad-supported customers pale compared to native linear TV viewing audiences”
“Netflix’s reported viewers numbers for its ad-supported tier, ‘Fundamental with Adverts,’ are an estimated 600,000 ‘month-to-month lively customers.’ Importantly, this metric refers to subscribers, not viewers and Netflix ad-supported customers pale compared to native linear TV viewing audiences,” stated Steve Lanzano, TVB President and CEO.
“The comparability is extraordinarily significant for the promoting neighborhood and types. On a typical night in November (11/9/22) within the New York DMA alone, Nielsen reviews that 1.6 million adults 18+ had been reached by native broadcast TV stations’ early information between 5PM and 6:30PM. Early information attain within the New York market was practically triple the variety of Netflix’s reported universe for its ad-supported tier.”
Nielsen presently doesn’t escape streaming video on demand (SVOD) audiences into advert subscribers and ad-free subscribers. Solely the whole universe is reported. To estimate Netflix’s advert audiences, TVB utilized the whole Netflix score to the reported Netflix advert subscriber base of 600,000.
The TVB estimates reveal that on the identical evening in November (11/9/22), Netflix’s prime three applications, The Crown, Love is Blind and Enola Holmes 2 delivered 5,040; 4,440; and 1,860 grownup 18+ advert viewers, respectively. When evaluating the findings, TVB additionally famous the next insights:
- All of the native newscasts that aired in New York (DMA Rank 1) 5PM-6:30PM would out-deliver Netflix’s prime three applications with advertisements: The Crown (5,040), Love is Blind (4,440) and Enola Holmes 2 (1,860).
- New York night information adults 18+ impressions for a similar day and time slot included: WABC (915,191), WCBS (462,339), WNBC (282,280), WNYW (103,380) and WPIX (37,611).
- In Grand Rapids, MI (DMA 42), native information airing on NBC, CBS and FOX associates 5PM-6:30PM would out-deliver Netflix’s prime three applications with advertisements: The Crown (5,040), Love is Blind (4,440) and Enola Holmes 2 (1,860).
- Grand Rapids night information adults 18+ impressions for a similar day and time slot included: WOOD (115,734), WWMT (100,835) and WXMI (24,546).
Supply: Nielsen NPOWER Netflix SCR A18+ scores; NLTV New York & Grand Rapids native information A18+ impressions Wednesday, November 9, 2022 5PM-630PM
Members of the media inquisitive about talking with TVB’s Chief Analysis Officer, Hadassa Gerber, , might contact TVB media relations at [email protected] or 212-835-8500.
About TVB
TVB is the not-for-profit commerce affiliation representing America’s native broadcast tv business, together with linear and digital platforms. Its members embody the U.S. tv stations, tv broadcast teams, promoting gross sales reps, syndicators, worldwide broadcasters, and affiliate members. TVB actively promotes native media advertising and marketing options to the promoting neighborhood and works to develop promoting {dollars} for the medium’s a number of platforms, together with on-air, on-line, and cellular. TVB gives a various number of instruments and assets, together with its web site, to help its members and to assist advertisers make one of the best use of native advert {dollars}. For extra data, go to www.tvb.org.
