FreeWheel to assist Estrella Drive Worth and Monetization for its Precious linked TV Hispanic viewers
LOS ANGELES — Estrella Media, the transformative Spanish-language media firm serving a various multiplatform Hispanic viewers within the US, at the moment introduced that it has partnered with FreeWheel, a world expertise platform for the TV promoting business, to develop its linked TV (CTV) promoting enterprise. The partnership will allow each firms to raise and help the large progress of Hispanic CTV throughout the dear Estrella Media platforms through EstrellaTV, Estrella Information, Cine EstrellaTV, Estrella Video games and the EstrellaTV App. Estrella drove over 1.33 billion streaming minutes of its authentic content material in November with a 3rd of it on CTV, together with the hit actuality collection Rica Famosa Latina, the commemorated Premios de la Radio Regional Mexican music awards, the scripted Latin comedy Norteados con Don Cheto and 5 day by day information exhibits on Estrella Information together with 24 Horas.
“Our passionate viewers is watching extra CTV than ever earlier than”
Whereas an increasing number of households throughout the US devour CTV, there has additionally been a crucial consumption shift inside Hispanic households. In line with Nielsen analysis, Hispanic households over-index on CTV consumption in comparison with the typical US family. Per Horowitz Analysis, seven in 10 Hispanic TV content material viewers watch Spanish-language programming, up 11% from final 12 months. Moreover, the share of Hispanic TV content material viewers who rely solely on streaming has continued its upward trajectory: 38% of Hispanic solely subscribe to streaming companies and to not an MVPD.
At the moment, Estrella is without doubt one of the largest US producers of Spanish-language video and audio content material for multiplatform distribution worldwide, with a library of over 20,000 hours of authentic video content material. By leveraging FreeWheel’s superior expertise, the media firm is on observe to speed up its progress into the dear CTV area throughout FAST and AVOD.
“Our passionate viewers is watching extra CTV than ever earlier than,” mentioned René Santaella, Chief Digital & Streaming Officer. “We want to ensure they get a superb free ad-supported expertise surrounding the content material they love. FreeWheel helps our advert gross sales operation obtain higher ROI on CTV so everybody wins.”
FreeWheel will energy Estrella’s complete income technique for direct and programmatic monetization to achieve Hispanic audiences, together with all CTV and OTT stock.
“As audiences fragment throughout screens, programmers and advertisers want options that may assist them discover and scale this viewership throughout CTV,” mentioned Katy Loria, Chief Income Officer at FreeWheel. “Estrella is seeing important progress with the necessary US Hispanic market throughout its CTV audiences. We’re thrilled to be a key associate to assist the corporate drive and monetize this enterprise.”
About Estrella Media, Inc.
Estrella Media is a number one Spanish-language media firm and one of many largest US producers of Spanish-language video and audio content material for multiplatform distribution worldwide, with over 20,000 hours of authentic video content material.
Estrella Media’s content material studio feeds all its digital and linear media platforms, together with EstrellaTV, its nationwide broadcast tv community that’s seen in over 60 million US households on 16 owned or operated stations and 33 affiliated stations, in addition to by cable and satellite tv for pc suppliers and digital streaming platforms; Estrella Information, the primary 24/7 Spanish-language multiplatform digital information community within the US; and Estrella Video games, the primary 24/7 curated Spanish-language recreation present channel within the US In 2021, Estrella Media’s digital content material surpassed one billion viewership minutes.
Estrella Media additionally owns and operates 14 radio stations and the Don Cheto Radio Community, airing on 33 affiliated stations all through the US, that includes one of many nation’s hottest radio abilities, Don Cheto. Estrella Media additionally produces large-scale music festivals, concert events, and particular occasions all through the US.
To study extra about Estrella Media and firm updates, please go to Estrella Media at estrellamedia.com, and comply with us on Twitter @Estrellamedia_, Fb @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We’re structured to supply the total breadth of options the promoting business wants to attain its targets. We offer the expertise, knowledge enablement, and convergent marketplaces required to make sure consumers and sellers can transact throughout all screens, throughout all knowledge varieties, and all gross sales channels as a way to guarantee the final word objective – outcomes for entrepreneurs. With places of work in New York, San Francisco, Chicago, London, Paris, Beijing and throughout the worldwide, FreeWheel, A Comcast Firm, stands to advocate for the whole business by the FreeWheel Council for Premium Video. For extra info, please go to https://www.freewheel.com/ and comply with us on Twitter and LinkedIn.
