When ESPN introduced the fan-favorite “This Is SportsCenter” advertisements in-house in 2017, it didn’t count on a pandemic to drive the marketing campaign to go dormant two years later.
Now, with the assistance of latest artistic accomplice Arts & Letters, “This Is SportsCenter” is formally again with 4 spots—shot in a single day at ESPN headquarters in Bristol, Conn. The brand new advertisements function celebrity athletes, together with U.S. Girls’s Nationwide Workforce gamers Megan Rapinoe, Becky Sauerbrunn and Sophia Smith, in addition to beloved mascots, akin to Delta State College’s Preventing Okra.
Within the newest episode of Adweek’s Adnatomy, we spoke with ESPN, the company and the editors behind the revival to take us behind the scenes—from conception via manufacturing—and what it means to convey again one among promoting’s most beloved campaigns. Plus, get a sneak peek on the upcoming advert led by Olympic gold medalist Sydney McLaughlin.
