“Our purpose was to create a contemporary, fine-fragrance-inspired shave expertise” with “not even a whiff of dated machismo,” Kang added.
The model is contemplating increasing into extra merchandise for males, provided that the male-targeted skincare market is predicted to develop by 24% within the subsequent 5 years, based on Kang.
“The grooming class is in want of innovation, disruption, and aspiration—and it’s the correct time to shake issues up,” she continued. “Extra males have gotten curious about caring for their pores and skin. And whereas we’ve seen lots of new entrants centered on razors, we haven’t seen as a lot innovation round prep and skincare.”
Eos’ earlier women-focused campaigns embrace the jazzercise-themed “Vagnastics” and the launch of a “Bless Your F*ing Cooch” shaving cream line.
