In the event you’re an influencer marketer, then you already know that quite a lot of your time can get sucked into boring or unnecessarily difficult duties. Utilizing an influencer advertising and marketing platform could make your job considerably simpler!
Nevertheless, bringing on an influencer advertising and marketing platform isn’t any small process. They aren’t low-cost, and there are loads to select from. After all, in case you requested us we’d (very biasedly) say that Traackr is one of the best influencer advertising and marketing platform on the market. Now we have the most important international influencer knowledge set, probably the most thorough influencer discovery and vetting characteristic, one-of-a-kind market benchmarking… all issues you may be taught by scrolling on our web site.
So what sort of worth does Traackr really convey to entrepreneurs that use it?
Beneath learn actual opinions from actual entrepreneurs who use and love Traackr’s influencer advertising and marketing platform. And, if this text finally ends up convincing you, contact us. 😉
“What I like greatest about Traackr is that the platform gives full performance. You possibly can seek for content material creators, but in addition run a full marketing campaign from the software – you may observe potential attain, impressions, engagements, conversions, ROI knowledge, and extra. Traackr has helped us elevate how we arrange and run our campaigns. It has additionally helped us be extra knowledgeable in order that we are able to make higher choices on future campaigns.” — Meredith W, G2 Crowd Evaluation of Traackr
Entrepreneurs Share What Makes Traackr the Prime Influencer Advertising and marketing Platform
Traackr makes influencer discovery and vetting extra environment friendly
“Traackr helps me to avoid wasting time whereas I analysis and choose influencers for numerous worldwide campaigns. I really like how I can simply see all of the stats from the influencers and that may assist with making faster choices.” — G2 Crowd Evaluation of Traackr
Some influencer advertising and marketing platforms have a restrictive influencer database the place you may solely uncover influencers on a sure platform or nation. With Traackr’s influencer advertising and marketing platform you may seek for influencers in 71 international locations, 26 languages and 13 platforms, drilling down with:
- Intensive influencer knowledge. Search by influencer socio-demographic standards similar to job title, gender, location, language, platform, follower depend, and engagement price.
- Key viewers demographics. Discover influencers with audiences that align along with your goal by honing in on age, gender, language, ethnicity, location, pursuits, and model affinity
- In-depth content material search instruments. Shortly and simply sift via potential companion’s previous content material with Traackr’s key phrase search, or look by pursuits, hashtags, or model mentions.
- KPI benchmarks primarily based on historic knowledge. Achieve insights into how your model and opponents’ influencer content material is performing.
- Get proactive suggestions. Traackr gives automated suggestions of recent influencers speaking about your model, opponents, and key subjects of curiosity. It additionally permits you to uncover influencers with related viewers demographics or related content material, in addition to individuals who comply with these influencers and have a big viewers.
“I actually just like the metrics Traackr reveals to match totally different influencer profiles, so you may shortly examine if the profile matches your pursuits or not. I additionally like you could search utilizing key phrases they used of their content material, so yow will discover new profiles simply.” — Carla M, G2 Crowd Evaluation of Traackr
Traackr’s influencer advertising and marketing platform helps preserve groups aligned and arranged
“By getting everybody on the identical web page, utilizing the identical expertise, with clear entry to knowledge, all of us gained higher visibility into what works most effectively so we are able to confidently make investments extra.” — Barbara Mugica, Affiliate Director for Private Care Digital Advertising and marketing at Colgate-Palmolive Europe
For groups of all sizes it’s vital to have all influencer particulars and knowledge in a single place. For a lot of entrepreneurs, Traackr serves as a sort of relationship administration expertise for his or her influencer partnerships. This helps them streamline activations, collaborate effectively and preserve info organized and clear.
So what sorts of knowledge and actions do entrepreneurs retailer in Traackr’s influencer advertising and marketing platform? Right here’s a brief checklist:
- Relationship administration. Entrepreneurs like that Traackr permits them to phase influencers by customized teams, to allow them to shortly discover the appropriate of us for particular campaigns (they’ll group by subjects, tiers, archetypes, and many others). Traackr additionally permits manufacturers to assign relationship possession to particular person staff members and observe relationship phases — that is important, as a lot of influencer advertising and marketing is predicated on sturdy relationship constructing!
- Challenge administration. Typically influencer advertising and marketing campaigns can get messy, particularly whenever you’re engaged on a good deadline (which is sort of at all times the case). Traackr offers groups the choice to outline workflows so each teammate is aware of what to do, and who to get opinions/approvals from. Entrepreneurs may also add notes to influencer profiles to trace actions and share beneficial info with fellow teammates.
- Efficiency metrics and spend effectivity. All teammates have entry to the identical efficiency knowledge for every influencer and marketing campaign. They will additionally observe how a lot the staff spent and report again on influence for every influencer — no higher technique to get smarter along with your spending!
“The perfect a part of Traackr needs to be the power to leap into every separate marketing campaign and see the precise progress of the marketing campaign and the outcomes at any given second. Working for an company is a vital profit when working throughout a number of manufacturers and campaigns at any given time.” — Nick G, G2 Crowd Evaluation of Traackr
Traackr isn’t simply an influencer platform that optimizes collaboration throughout groups, it additionally streamlines influencer communication, making onboarding and managing influencers quick and environment friendly. What does that actually imply? No extra DMing influencers on a billion totally different platforms. Entrepreneurs can ship customized emails to their influencers particular person and en masse, via Traackr. They will additionally ship notifications to influencers for brand spanking new campaigns and content material change requests/approvals, and even invite them onboard to new product seeding campaigns.
Tip: Traackr Studios streamlines product seeding with a touchdown web page outlining particulars of the gifting marketing campaign – influencers may even make product choices!
Traackr helps entrepreneurs perceive influencer advertising and marketing ROI
“Essentially the most useful factor in regards to the Traackr platform is that it helps entrepreneurs put money into the appropriate campaigns and applications that scale globally.” — Steven P, G2 Crowd Evaluation of Traackr
An environment friendly influencer advertising and marketing platform offers you with the info you should make your influencer advertising and marketing spending extra environment friendly, maximize your ROI, and perceive the way you’re stacking up in opposition to your competitors.
“Having labored in social media for a few years, and having tried many platforms – Traackr positively gives probably the most in-depth analytics and reporting that I’ve ever used. They work throughout all platforms, supply compelling aggressive knowledge, and have glorious customer support. Their worldwide capabilities are additionally implausible, that are essential when working for a world firm.” — G2 Crowd Evaluation of Traackr
Traackr makes it simpler for manufacturers to maintain influencer campaigns aligned with an organization’s methods and objectives by offering up-to-date knowledge on:
- Price effectivity. Traackr offers entrepreneurs easy accessibility to value effectivity metrics (e.g. value per view, value per publish, and many others.) so that they know precisely who packs a much bigger punch relating to ROI.
- Marketing campaign effectiveness. Entrepreneurs like that Traackr makes it straightforward to measure campaigns throughout all main social platforms. They will observe desired outcomes like consciousness, engagements, or conversions and drill into the content material and creators behind them.
- Program efficiency. For entrepreneurs at bigger manufacturers, they love that Traackr permits them to trace all KPIs and spend over time and throughout markets, manufacturers, classes, campaigns, marketing campaign varieties, influencers, platforms, and tiers. This enables them to observe the well being of their program and establish alternatives to optimize!
Final however not least, not many influencer advertising and marketing platforms can say that they’ve created a metric particularly for influencer advertising and marketing, however Traackr did simply that! In 2019, Traackr launched the Model Vitality Rating (VIT) to assist entrepreneurs higher perceive the efficiency of their influencer advertising and marketing campaigns and how you can optimize. VIT offers all of the complexity in influencer advertising and marketing in a single metric. VIT can be utilized to find out the success of your ROI and spend, the efficiency of a publish or marketing campaign, and the place your model ranks amongst opponents. You possibly can be taught extra about VIT right here, or see which magnificence and vogue manufacturers are profitable in influencer advertising and marketing efficiency (by VIT) right here.
Nonetheless desirous to know extra? Take a look at how these manufacturers use Traackr’s influencer advertising and marketing platform:
