Electronic mail automation for novices: See how one can get higher leads to much less time

By Sean Tinney March 28, 2023

Think about this: Your greatest electronic mail content material is delivered routinely to your viewers on the excellent time. You don’t have to raise a finger.

You watch income stream into your checking account. Your enterprise grows. You optimize your automation. Extra income flows into your checking account every month.

Now, you’re saving hours and making more cash . . . and it’s computerized.

That’s the ability of electronic mail automation.

Nonetheless, there’s one hurdle which regularly prevents folks from utilizing automation –– the concern that it’ll be too troublesome to get began.

So, that can assist you get a greater grasp on electronic mail automation, why it’s essential and the way it can assist you get the unbelievable outcomes you need, right here’s a fast information to electronic mail automation and how one can use it.

What’s electronic mail automation?

Merely put, electronic mail automation is a device that means that you can arrange a sequence of emails which are despatched routinely to subscribers primarily based on some type of set off. These triggers might be time primarily based or motion primarily based.

It runs on autopilot, creating connections and rising income when you work on different elements of your corporation.

You may arrange a single sequence automation — the place an individual subscribes to your checklist and is routinely despatched electronic mail 1, then electronic mail 2, then electronic mail 3, and many others. in a sequence.

Or you possibly can arrange a sequence with action-based automation (I’ll clarify extra of this later).

The advantages of electronic mail automation

There are a lot of advantages to automating your electronic mail advertising and marketing efforts, listed here are a couple of of the highest advantages:

• Saves you time – an automatic electronic mail marketing campaign can run for years and years
• Optimum ship occasions – timing is every part and you may arrange your automation to ship a simply the fitting time
• Extra related emails – automated emails might be despatched primarily based on conduct, resulting in a extra related electronic mail being despatched to the fitting particular person
• Nurture leads – electronic mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused electronic mail

Want extra of a motive to start out utilizing automation, simply check out these highly effective stats:

Varieties of automated emails (with examples)

Now that you realize why automation is so essential, uncover how you should use it.

There are a ton of several types of automated emails sending choices that you should use for your corporation. Let’s cowl a number of the most essential ones so you may get concepts in your subsequent sequence.

Affirmation electronic mail

Because the title suggests, a affirmation electronic mail confirms along with your subscriber or buyer that you simply both obtained their electronic mail deal with or their order.

Affirmation emails are essential as a result of they reassure your subscribers and prospects that their info was obtained. These emails needs to be quick and to the purpose. Save your extra elaborate copy in your welcome electronic mail.

Instance

This affirmation electronic mail from Commerce is ideal, they supply a abstract of their order. Plus they let prospects know that they’ll obtain one other electronic mail as soon as their order has shipped.

Welcome electronic mail

Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber 
When this needs to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail checklist
Approximate time to arrange: quarter-hour

Participating folks as quickly as they be a part of your checklist is likely one of the most compelling the explanation why it is best to get began with automated emails. By sending a well-timed welcome electronic mail, you possibly can start nurturing new leads the second they subscribe.

First impressions are lasting impressions, so it’s essential your preliminary welcome electronic mail units the fitting tone with subscribers.

Listed below are some issues to incorporate in your welcome sequence:

• Introduce your self and your organization. How will you remedy your subscribers’ wants?
• Let readers know what sorts of emails they will anticipate from you sooner or later.
• Inform readers how usually you’ll be emailing them.
• Share the place they will discover you on the net (embrace social channels, web site, weblog, and many others.)
• Give them useful and related weblog posts they will try.

Bonus: It can save you time establishing this pre-built welcome electronic mail sequence in your AWeber account.

Instance

Right here is the welcome electronic mail theSkimm sends proper after you fill out their join type. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.

Onboarding sequence

Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber  
When this needs to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail checklist
Approximate time to arrange: 1 hour

An onboarding sequence is just like a welcome electronic mail, the distinction is as a substitute of a single electronic mail an onboarding sequence has a number of emails

This sort of automated electronic mail sequence is used to maintain new prospects engaged and to get them acclimated along with your model faster. It’s additionally used to maneuver prospects by means of the gross sales or maroketing funnel.

Right here’s an instance of a means you possibly can construction your onboarding electronic mail:

• Electronic mail #1: Welcome Electronic mail
• Electronic mail #2: Share some instructional sources or information about your organization
• Electronic mail #3: Share a video or extra value-driven content material
• Electronic mail #4: Ask for suggestions
• Electronic mail #5: Promote your paid content material, services or products

Instance

Whereas an onboarding sequence will include a number of emails, this electronic mail instance from the Intrepid information might simply be used as considered one of your first emails within the sequence. They do an ideal job letting subscribers know what they’ll obtain in future emails.  Plus they supply 3 of their prime weblog posts, it is a incredible means to offer subscribers with prime content material they will anticipate in future newsletters. 

Lead magnet electronic mail

Automation set off: Present electronic mail deal with in alternate for a lead magnet
When this needs to be despatched: Instantly after electronic mail deal with is offered
Approximate time to arrange: quarter-hour

A lead magnet is a free merchandise, for instance an book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.

These kind of lead magnets are all the time fulfilled with automated electronic mail sending.

Bonus: It can save you time establishing this pre-built lead magnet electronic mail sequence in your AWeber account.

Instance

I like this lead magnet electronic mail from Fritzen Publishing. Like all lead magnet emails ought to do, they offer subscribers their free reward for signing up. However what’s actually sensible is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this electronic mail, they’ve hyperlinks to their Amazon and Etsy shops.

Motion-based electronic mail automation

Automation set off: Primarily based on the particular motion you outline 
When this needs to be despatched: anytime
Approximate time to arrange: quarter-hour

This sort of automation is shipped primarily based on particular interactions reminiscent of opening an electronic mail or visiting a selected web page of your web site.

Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s a tremendous feeling when you possibly can put an answer proper within the arms of your subscribers.

Deserted cart electronic mail

Automation set off: After somebody locations an merchandise of their on-line procuring cart however doesn’t full their order
When this needs to be despatched: inside 24 hours of abandoning a procuring cart
Time to arrange: half-hour

Deserted cart emails are despatched to prospects who’ve added merchandise to their procuring cart however left with out finishing the acquisition. 

These emails are an essential a part of electronic mail automation as a result of they can assist you recuperate misplaced gross sales and improve income. In truth, in accordance with Shopify, deserted cart emails can assist improve your gross sales by over 20%.

By reminding prospects of the merchandise they left behind and providing incentives, reminiscent of reductions or free transport, you possibly can encourage them to finish their buy and enhance your conversion charges.

Bonus: It can save you time establishing this pre-built cart abandonment electronic mail sequence in your AWeber account.

Instance

Re-engagement electronic mail

Automation set off:  After a sure period of time subscriber doesn’t work together along with your emails
When this needs to be despatched: Advisable to set off if buyer or subscriber hasn’t opened any electronic mail after 6 months
Approximate time to arrange: quarter-hour

Re-engagement emails are despatched to subscribers who haven’t engaged along with your emails shortly (sometimes 6 – 12 months). 

By sending reengagement emails can assist you win again inactive subscribers and improve your open and click on charges. 

This portion of your viewers stopped opening your emails for a motive, so make certain your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embrace the subscriber’s title or different customized info. Listed below are a couple of examples:

• We Miss You, John
• Are You Nonetheless There, John
• It’s Been Awhile – We Need You Again!
• We miss you! Right here’s 15% off your subsequent order

Instance

Right here’s an instance of a re-engagement electronic mail we despatched to subscribers who haven’t opened our weekly publication in over 6 months:

Achievement or particular date

Automation set off:  A selected achievement or particular date
When this needs to be despatched: On the day or month of accomplishment or particular date
Approximate time to arrange: 20 minutes

Particular date or achievement emails might be despatched to subscribers to have fun particular events, milestones, or achievements. 

By recognizing and celebrating essential occasions, reminiscent of birthdays, anniversaries, or milestones, you possibly can create a extra customized and fascinating expertise in your subscribers, and improve the possibilities of them staying loyal to your model.

Instance

An effective way to construct a stronger relationship along with your viewers is to acknowledge them on the anniversary date they signed up in your checklist. This anniversary electronic mail from Grammarly exhibits how a bit effort can go a great distance in making your subscribers really feel appreciated. 

Digital product achievement electronic mail

Automation set off: Place an order for the digital product 
When this needs to be despatched: Instantly
Approximate time to arrange: half-hour

Do you might have a ton of expertise and knowledge to share a couple of particular matter?

Are there questions your viewers asks that you end up answering time and time once more?

Take into account turning that content material into a web-based course or digital obtain. Then fulfill the order of that product by means of an electronic mail. Arrange this automated electronic mail to immediately be despatched the second a buyer locations their order.

Bonus: In search of a technique to create a web-based course or to show your content material right into a digital obtain? Join educate:ready and simply create your course or obtain.

Instance

Right here’s an instance from us, this electronic mail contains a few quick bullets letting folks know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a possibility to join a free account.

Auto publication – excellent for blogs, movies, Etsy store merchandise, and podcasts

Automation set off: Publish new content material, video, product, or podcast 
When this needs to be despatched: Each day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes

What if I instructed you sending a weekly publication can take you completely no time, zero? And you may get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store gadgets, plus extra.

You actually can get extra eyes in your content material with a publication marketing campaign with out having so as to add one other activity to your to-do checklist. 

AWeber has an automation (we name it Auto Publication) with an possibility that can routinely ship an electronic mail to your subscribers when there’s new content material to share (right here’s the step-by-step directions to establishing this automation). 

Right here’s the way it works:

Instance

Right here’s an instance of an routinely generated electronic mail from AJ Hoge of Easy English. He arrange his automation to tug in any new movies from YouTube and has it triggered each Wednesday.

Associated: See how AJ Hoge doubled his views utilizing Auto Publication in AWeber

How one can ship an automatic electronic mail

To ship an automatic electronic mail you’ll have to create your emails and arrange the circumstances that can set off them to be despatched. This would possibly embrace actions reminiscent of signing up for a publication, making a purchase order, or abandoning a cart. 

When you’ve set it up, the e-mail will likely be despatched routinely when the circumstances are met, saving you effort and time and guaranteeing a extra customized expertise in your subscribers. It’s that straightforward.

Right here’s a fast video displaying you ways fast and simple it’s to arrange an automatic electronic mail in AWeber.

Begin with electronic mail advertising and marketing automation as we speak

Automated emails are nice for constructing a relationship along with your viewers, driving engagement and rising conversions.

So let’s get began establishing your first marketing campaign. With AWeber, you’ll have all of the instruments you have to create automated electronic mail campaigns. That will help you get began rapidly, we’ve even prebuilt automated electronic mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.

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