Through the years, we’ve put collectively fairly a group of electronic mail advertising and marketing designs from all kinds of B2C and B2B manufacturers. Now, we’ve curated some one of the best of these campaigns proper right here.
It’s true that electronic mail is all the time evolving. Design traits come and go, tastes change, and kinds exit of vogue. (That’s why we needed to say “so lengthy” to a few of the electronic mail designs we’ve featured on this website.) However there’s one thing to be stated about good concepts and timeless design decisions.
We predict there are quite a lot of of these on this assortment of electronic mail advertising and marketing design concepts that includes campaigns from some recognizable B2C manufacturers.
Have a look and discover some electronic mail design inspiration!
Summer time electronic mail advertising and marketing campaigns
In the summertime of 2016, we collected a bunch of scorching electronic mail advertising and marketing designs that caught our eyes. They present how the proper mixture of snappy copy and gorgeous visuals can create a really memorable electronic mail expertise.
Billabong
The technique used on this marketing campaign from vogue model Billabong is correct on level. It opens with content material that’s certain to intrigue the target market … surfers wiping out.
Then, it promotes its merchandise and features a countdown timer for an upcoming occasion the model was sponsoring. This promo is well-designed and constructed for encouraging subscriber engagement.
Bonobos
One other males’s vogue model will get straight to the purpose with considered one of its summer time electronic mail marketing campaign designs. Bonobos didn’t want to make use of copy to make a joke about what can occur whenever you’re midway by means of summer time. A relatable and humorous electronic mail background picture did the job.
Right here’s what the model used to show up the warmth on this electronic mail:
- Picturing a extreme tan line is a relatable and on-theme selection for a summer time electronic mail.
- The tongue-in-cheek CTA button “SPF 40” successfully ties collectively the 40% off sale gadgets provide and the tan-line imagery.
- Its design instantly relays the aim of the message – to supply the client one thing of worth – with out losing their time.
REI
Summer time means tenting for households and out of doors lovers in every single place. REI used a collage of genuine imagery of actual co-op members (not inventory pictures) to get subscribers within the temper and get them dreaming about their subsequent journey.
In addition to the attractive design of this marketing campaign. REI can also be harnessing the facility of storytelling by way of electronic mail — each visually throughout the marketing campaign and teasing tales when clients click on by means of for extra.
It additionally encourages subscribers to have interaction and share their very own tales on social media. That is an electronic mail designed to generate loyalty.
Whereas the main target is on content material, not merchandise, REI’s group is aware of that if folks begin planning excursions, they’re going to want to get some gear. What model do you assume might be top-of-mind for his or her subscribers?
West Elm
What do furnishings and flip-flops have in widespread? Not a lot. However West Elm’s use of summer time imagery created a novel technique to cut up up a hero picture into clickable product-focused CTAs.
Customized product picks make this summer time electronic mail marketing campaign much more prone to get clicks.
Evite
From picnics and barbecues to household reunions and pool events — summer time is a time for get-togethers. On-line invitation device Evite is aware of that very properly, which is why it created this enjoyable, summer-themed electronic mail advertising and marketing design in 2018.
Flat, emoji-inspired icons and clear typography mix for a design that’s easy however memorable.
Journey promotional electronic mail from JetBlue
Airways use electronic mail as an necessary communication channel. Lately, they usually embrace dynamic content material with updates and details about your upcoming journey.
Nevertheless, this JetBlue electronic mail from again in 2012 is all about selling air journey to unique areas. It shows fares from a particular location with conversational CTA buttons that beg to be clicked.
Right here’s what electronic mail developer Alex Ilhan needed to say about this electronic mail advertising and marketing design:
“From their easy navigation on the high, simple to learn promos and hyperlinks to social media on the backside, jetBlue makes it tempting to plan your subsequent getaway earlier than their provide expires.”
Outdated Navy’s electronic mail advertising and marketing design approach
Admittedly, this subsequent electronic mail’s design is a bit dated, but it surely’s the fundamental structure we wish to level out …
Format is a strategic electronic mail advertising and marketing design determination. Again in 2013, we famous how retail model, Outdated Navy, used what’s often called the “F-shaped studying sample” in an electronic mail for youths’ clothes.
This sort of structure helps the best way researchers discovered folks in an eye-tracking research initially scan net content material. By inserting an important graphics and knowledge into that F-shaped sample, Outdated Navy ensures subscribers get the message — even when they’re shortly skimming the content material.
Ulta and the S-curve electronic mail structure
One other efficient electronic mail advertising and marketing design is the S-curve structure. This elegant approach is utilized by artists in addition to graphic designers and UX specialists.
The S-shaped circulate of this electronic mail from magnificence model Ulta was the proper selection for this marketing campaign. Discover how the product pictures and subheadings shift from left to proper fairly than being all left- or right-aligned.
The intent of the S-curve structure is to maintain subscribers scrolling, drawing their eyes down the e-mail to discover extra. Should you’re studying this, it will need to have labored.
Spotify’s S-curve celebration and electronic mail personalization
It’s been a decade since Spotify (initially launched in Sweden) got here to america. Again in 2012, it additionally used an S-curve structure to create this quirky electronic mail advertising and marketing design celebrating a 12 months within the U.S.
Flash ahead a number of years, and we are able to see how Spotify leveled up its electronic mail advertising and marketing technique. The streaming service now makes use of knowledge from its product to ship customized suggestions to its customers. Should you’re a Spotify consumer, you’ve most likely acquired year-end emails about what you listened to essentially the most.
It’s possible you’ll discover that these two emails appear to symbolize very totally different appears to be like. Nevertheless, the primary electronic mail was from 2012 and the second from 2018. Lots a few model’s type information can change in six years. Be sure your electronic mail advertising and marketing design adjustments with it!
Interactive electronic mail design for Halloween
Whereas the remainder of these examples are from B2C manufacturers, this marketing campaign proves that B2B corporations can have enjoyable with electronic mail too!
Just a few years in the past, EmailMonks (now Uplers) launched an interactive and spooky electronic mail marketing campaign that received electronic mail geeks speaking about gamification.
The marketing campaign featured each animation and a carnival-style sport that challenged subscribers to take out monsters. Most individuals aren’t anticipating an expertise like this once they open an electronic mail.
Whereas the sport didn’t work in Outlook electronic mail purchasers, the e-mail copy did notify subscribers of that reality and invited them to check out the sport in a browser as an alternative.
Doing darkish mode electronic mail design proper
Darkish mode emails have develop into a design development which you could’t ignore. Many manufacturers are creating each darkish and light-weight mode variations in order that subscribers have a really perfect expertise both manner.
Designer Ben Clay of Motion Rocket selected this marketing campaign from Nike as a best choice in his round-up of darkish mode electronic mail design examples.
Ben says the simplicity of Nike emails helps the model simply change between darkish and light-weight mode.
“Nike’s electronic mail designs are all the time very clear and exact, of which I’m an enormous fan. It’s due to this that their electronic mail designs appear to translate seamlessly into darkish mode. Their authentic designs are normally black and white so the transition for them could be very easy.”
Study extra about taking over the darkish facet in our webinar, Designing Emails for Darkish Mode, which options insights and recommendation from three electronic mail builders.
Exterior-the-box eCommerce electronic mail design
Talking of sudden, fairly than going for a standard structure of grids, dwelling decor model CB2 designed this electronic mail with the look of a cool infographic.
Coincidentally maybe, the considerably crowded content material displays the e-mail’s theme of becoming extra into smaller areas.
Sure, it’s a promotion that’s pushing merchandise and inspiring on-line purchasing. However, it’s additionally content material that gives inside adorning ideas for small areas.
This method provides worth that subscribers recognize, and the design makes the e-mail expertise enjoyable and attention-grabbing.
Colourful shopper product launch
When Billie, a feminine razor model, introduced its new DreamPop line in 2018, they used colourful ’90s nostalgia and animated GIFs for pictures. The consequence was an eye-popping electronic mail advertising and marketing design.
The best colour decisions in your electronic mail campaigns could make a giant distinction. However don’t overlook in regards to the significance of utilizing acceptable colour distinction for electronic mail accessibility.
Casper’s product launch electronic mail design
Right here’s one other electronic mail advertising and marketing design for a brand new product announcement.
Casper is thought for its mattresses, but it surely’s actually a “sleep firm,” which is why it launched a novel bed room lighting product in 2019.
Because the animation under scrolls by means of the e-mail, you’ll see how subscribers expertise a placing hero picture with a direct call-to-action to view a product video. Beneath the fold, the e-mail explains the merchandise with clear, benefit-focused copy that’s supported by a delicate animation and clear, monochromatic icons.
Need some recommendation on crafting clear and compelling electronic mail copy like this? Try our webinar with ProWritingAid — Readability and Effectiveness: Tips on how to Write Nice Emails Each Time.
Native’s informative product launch
This electronic mail marketing campaign from the pure deodorant model, Native, is additional contemporary. To announce a brand new formulation, the e-mail group created an infographic that broke down the brand new deodorant by the numbers.
This electronic mail advertising and marketing design is clear and easy with loads of room to breathe. The infographic highlights all of the work that went into creating the product. Nevertheless it doesn’t draw back from humor, making a joke about their “official armpit sniffers.”
Interactive slot machine from Clinique
Customers get so many eCommerce promotions of their inboxes that manufacturers are all the time on the lookout for one thing to assist their emails stand out.
Beauty model, Clinique, used an interactive approach on this marketing campaign that took its clients straight to Vegas.
The “spin-to-win” slot machine idea makes benefiting from a promotion really feel unique as a result of it’s one thing clients “received” as an alternative of simply one other advertising and marketing electronic mail. Partaking in electronic mail gamification possible made Clinique’s subscribers extra invested on this marketing campaign.
Fitbit’s birthday electronic mail design
Birthday emails are a wonderful technique to make a private reference to subscribers. Fitbit’s birthday electronic mail from a couple of years in the past stays on-brand by recommending wholesome methods to have a good time.
The health tech model featured hand-picked content material that birthday girls and boys would possibly discover attention-grabbing. Along with feeling acknowledged by the model, this electronic mail additionally serves to re-engage clients with the product.
The Sew Repair type shuffle
When Sew Repair launched a brand new characteristic in its cell software known as Model Shuffle, they showcased the best way it really works with an animated GIF.
See the 2018 electronic mail advertising and marketing design in motion whenever you play the video under.
As electronic mail advertising and marketing evolves, this sort of performance doesn’t have to dwell on a web site or cell software. Chopping-edge manufacturers are creating interactive emails that allow customers do issues like this proper of their inboxes!
It’s a wonderful technique to find out about subscribers’ preferences so you possibly can ship extra customized electronic mail experiences.
E-book writer takes a cue from Tinder
Again in 2017, singles in every single place have been swiping left and proper on potential dates because of the success of Tinder. Penguin Random Home took that idea and received inventive with an interactive electronic mail design that includes romance novels.
Subscribers might browse titles and covers whereas selecting hunky characters who appealed to them.
We interviewed the model’s electronic mail advertising and marketing supervisor about this method. She defined that it was despatched to a particular phase of subscribers at a particular time of 12 months … simply earlier than Valentine’s Day.
“The objective of this electronic mail was to have interaction with subscribers on our record who’ve a choice for love books and introduce them to new romance titles. With this in thoughts, we bounced round some concepts and landed on an electronic mail in a courting app format that might invite subscribers to find their subsequent guide crush. Since Valentine’s Day was arising, we thought that might be the proper time to achieve out to them with this messaging.”
As you would possibly anticipate, the e-mail group noticed a pleasant bump in engagement with extra clicks than typical on this marketing campaign.
Beneath Armor’s welcome electronic mail
The welcome electronic mail collection represents the beginning of an necessary relationship with new clients and subscribers. Beneath Armor nailed an necessary facet of electronic mail technique … it’s all about their clients, not their model.
The e-mail welcomes subscribers to the group, however the message makes it clear that their mission is making you a greater, stronger athlete. Aspirational imagery evokes subscribers to get energetic — whereas carrying Beneath Armor gear, after all.
What the e-mail entrepreneurs at Beneath Armor realized is that welcome emails align with the client journey. Subscribers wish to accomplish one thing and choosing the proper athletic gear is a part of that journey.
Shutterfly’s product explainer electronic mail design
After you welcome new subscribers, it’s time to start out onboarding them with emails that assist folks get essentially the most out of your services.
Shutterfly did this fairly properly with an electronic mail advertising and marketing design that explains not solely the advantages of making a photograph guide — however simply how simple it’s to do. It helps potential clients overcome apprehension and really feel empowered to create one thing with their instruments.
This electronic mail’s design has a really logical circulate. It additionally makes use of copy and typography in an intuitive manner that clearly and concisely explains what you’ll have to do to create a priceless household memento out of your finest digital pictures.
In our expertise, “Get Began” tends to be a really efficient call-to-action. In fact, you received’t know for certain except you check what resonates finest along with your record.
Virgin’s privateness coverage replace
Messages notifying you of adjustments to a model’s privateness coverage are sometimes among the many extra boring electronic mail experiences you. However Virgin Trains (which ceased operation in 2019) took a distinct route.
Try the video of the animated electronic mail under.
A privateness coverage that’s clear and easy-to-read is completely on-brand for Virgin. The e-mail replace displays this trustworthy and lighthearted method whereas together with a easy however efficient animation.
Not many electronic mail entrepreneurs would go to these lengths to reinforce a secular message with a novel design.
Exploring content material with the BBC
Should you’ve ever watched any of the BBC’s nature documentaries, you already know they’re superb. So, the emails selling BBC content material have to make your jaw drop as properly.
The dramatic darkish theme and eery imagery invite you on an journey into the wild. However discover — the e-mail prompts you to “faucet” not “click on” the + icons to be taught extra. This marketing campaign was optimized for a cell viewing expertise.
Intelligent electronic mail PR from MeUndies
It could be robust to search out crazier, extra devoted followers than lovers of the Star Wars motion pictures. The parents at MeUndies discovered that out the onerous manner in 2018.
After releasing underwear with a Star Wars print, the sudden inflow of site visitors crashed their eCommerce web site.
Nevertheless, the model used electronic mail advertising and marketing to confess their mistake and repair the general public relations fiasco. They made gentle of the state of affairs by blaming the web site crash on “the darkish facet.”
The topic line for the e-mail? “The Demise Star Crashed Our Website … However We Mounted It.“
The model’s electronic mail designers and builders created a sci-fi themed electronic mail full with a cool impact and the proper Star Wars line to reference: “These are the underwear you’re on the lookout for.“
Taco Bell for the vacations
Nothing makes you are feeling like Christmas as a lot as a stomach filled with crunch tacos, proper? No? Effectively, possibly that’s why Taco Bell employed an company to develop an interactive vacation electronic mail marketing campaign in 2017 that basically stood out.
Electronic mail subscribers might select totally different modes of transportation: jet pack, white elephant, or turbo-powered sleigh. Then they watch what occurs. Will they be capable to navigate their manner by means of the Christmas chaos so as to arrive at a Taco Bell restaurant?
This type of electronic mail expertise is memorable sufficient that when vacation customers wish to cease for some quick meals, they might be extra possible to consider ordering tacos.
SoulCycle’s trigger advertising and marketing marketing campaign
SoulCycle used electronic mail advertising and marketing design to have a good time Satisfaction Month in 2018.
The model delivered a message of inclusion and acceptance with this electronic mail advertising and marketing design. It consists of rainbow-colored iconography and distinctive/conversational CTAs for every button. SoulCycle additionally connects the e-mail marketing campaign to social media exercise by highlighting the hashtag #AllSoulsWelcome.
You’ll discover, SoulCycle didn’t simply use the trigger for self-promotion. The model put its cash the place its advertising and marketing is by pledging to provide proceeds to a charity and serving to subscribers discover native occasions.
Discover about extra about utilizing trigger advertising and marketing in electronic mail technique.
Don’t let good electronic mail advertising and marketing design go dangerous
Builders, electronic mail advertising and marketing specialists, and graphic artists put numerous thought, time, and energy into electronic mail advertising and marketing designs.
When you’ve created the proper electronic mail, ensure perfection is what you ship to your record. Our electronic mail readiness platform was constructed to simplify the complexities of electronic mail advertising and marketing. That features making certain designs are accessible, pictures are optimized, and your campaigns render as anticipated on totally different electronic mail purchasers.
Be sure your planning, creativity, and onerous work repay. Ship electronic mail perfection each time whenever you check each marketing campaign with Electronic mail on Acid.
On the lookout for extra electronic mail advertising and marketing design concepts? We extremely suggest the gathering of recent electronic mail campaigns the parents at Actually Good Emails are curating.
Get the Inbox Insights 2022 Report from Mailjet by Sinch
Discover survey outcomes from best-in-class entrepreneurs who say their electronic mail technique is “very profitable.” Plus, hear from electronic mail advertising and marketing veterans and influencers on the way to enhance your program in 2022.
Writer: The Electronic mail on Acid Crew
The Electronic mail on Acid content material group is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
Writer: The Electronic mail on Acid Crew
The Electronic mail on Acid content material group is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
