Cannes Lions will facilitate a artistic competitors supported by main holding firms inviting all creatives to take a $100m temporary and have the chance to influence billions of lives
Working with Most cancers initiative acknowledged with the Lions Well being Grand Prix for Good in Cannes
CANNES – June 21, 2023: Following a launch at Davos and a mass media international marketing campaign across the Tremendous Bowl, Working with Most cancers is coming into its third landmark second of the yr. At this yr’s Cannes Lions, Working with Most cancers will likely be opening up a short to the entire {industry} to assist erase the stigma of Most cancers within the office.
As a real cross-industry coalition, Edelman, IPG, Omnicom, Publicis and WPP will come collectively to ask creatives to affix the briefing for this pioneering office motion. Contributors will compete with the most effective artistic minds of the {industry} for the chance to create a marketing campaign that can run on World Most cancers Day 2024, in a world multi-media marketing campaign supported by $100m.
The Working with Most cancers temporary – entitled ‘The Huge C’ – will likely be given on Thursday June 22, at 10am CET within the Lumiere theatre, Palais I. Entrants will likely be briefed to create a culture-defying marketing campaign for everybody residing and dealing with most cancers.
Cannes Lions will facilitate the judging course of, utilizing their world class programs, with a jury made up of senior artistic and technique leads throughout the 5 holding firms which can be supporting the initiative. The group of jurors will embrace: Susan Credle (international chair & international chief artistic officer, FCB), Chaka Sobhani (international CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (international CCO of Edelman) and Debbi Vandeven (international CCO of VMLY&R).
Contributors will be capable of enter beginning Monday, July 10, with a submission deadline of Friday, September 15. Judging will happen all through October, with the winner introduced on the finish of that month.
Working with Most cancers goals to utterly erase the stigma and insecurity of most cancers at work. In the present day, this system initially launched by Publicis Groupe is an alliance of main worldwide firms, with over 600 pledging companies impacting as much as 20 million workers, united by the purpose to create an open, supportive and recovery-forward tradition for most cancers victims. This system continues to be powered by partnerships with key most cancers analysis our bodies and influencers, together with Dani Trops, The Stroups, CancerChic and Laurie MacCatskill.
This week, Cannes Lions has already acknowledged Working with Most cancers with the Lions Well being
Grand Prix for Good, which celebrates the highly effective use of creativity to positively influence not solely enterprise and model, but in addition the world at massive.
“LIONS is a proud supporter of the Working with Most cancers pledge and joyful to lend our world class judging course of to a contest that gives an thrilling alternative for the {industry} to unite and work in the direction of eradicating the stigma of most cancers within the office.” – Simon Prepare dinner, CEO at LIONS.
“Since launching Working with Most cancers at first of this yr, we now have had an amazing response from our friends and shoppers. This system has advanced into a real cross {industry} coalition and at this time, alongside Edelman, IPG, Omnicom and WPP, we invite the {industry} to step as much as arguably probably the most worthwhile and high-profile artistic challenges they may ever work on. In elevating consciousness for Working with Most cancers and inspiring extra pledging firms, we are going to redefine most cancers within the office and allow restoration ahead environments worldwide.” – Carla Serrano, World CSO of Publicis Groupe.
“On behalf of Omnicom, we’re thrilled to assist such an essential and significant initiative
alongside our {industry} companions. Nobody chooses most cancers, most cancers chooses you, and the office have to be a protected and supportive surroundings. There isn’t a higher place than Cannes Lions to proceed to drive the mission of Working with Most cancers, and I look ahead to seeing the unimaginable work we’re capable of do for this particular group.” – Luiz Sanches, Chief Artistic Officer, BBDO North America.
“Promoting is a extremely aggressive {industry}. All of us wish to win. This initiative calls us all collectively to beat the stigma of most cancers within the office. That is going to be a collective win for everybody.” – Susan Credle, World Chair & World Chief Artistic Officer, FCB.
Working with Most cancers hosts quarterly Founding companions conferences to evaluate actions taken throughout organizations associated to the pledge. You possibly can turn into a pledging firm for Working with Most cancers and encourage others to point out their assist right here.
