Ragan Insider Premium Content material
Created by the Worldwide Affiliation for Measurement and Analysis of Communication (AMEC), the framework is now in its third iteration. Merely put, it’s a mind-set about measurement to raised perceive and talk outcomes in a manner that creates actual, lasting change.
The framework is “Targeted closely on measuring what issues to drive steady enchancment inside a company somewhat than solely bettering solely the worth of communication,” in accordance with Johna Burke, international managing director of AMEC.
For those who’re pondering this all sounds boring and dry, you’re mistaken.
Measurement is what helps us get higher at our jobs. It helps us study what wild concepts paid off — and what fizzled. It permits us refine our methods and techniques in ways in which actually serve our audiences somewhat than simply our egos. Measuring equips us with highly effective tales to inform our management and assist us information them in decision-making.
Having a agency framework just like the Barcelona Ideas helps maintain you, and your group, accountable. So let’s undergo the ideas, with commentary from Burke, by way of Ragan Insider.
For those who don’t purchase into this one, nothing that follows right here will matter.
To learn the complete story, log in.
Change into a Ragan Insider member to learn this text and all different archived content material.
Already a member? Log in right here.
Be taught extra about Ragan Insider.
