Knowledge is usually a treasure trove offering info that unlocks alternatives, sparks new campaigns, piques curiosity and a lot extra. Within the incorrect palms, it will probably create issues as an alternative of options.
Mark Weiner, strategic measurement advisor on the College of Florida: Skilled in Residence, stated at PR Each day’s “PR Measurement Workshop: Dispelling Myths to Show Worth-and Enhance PR Efficiency” in June that, “information is means to an finish.”
What would you like information to do for you? That depends upon your total targets.
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