Easy methods to discover influencers in your model I Traackr

Discovering the correct influencer could make or break your campaigns, nevertheless it’s not straightforward to seek out these excellent partnerships. This text will assist you discover impactful influencer companions whether or not you are attempting to:

• Discover influencers for a selected platform like, TikTok, Instagram, or Twitch 
• Discover influencers in your area of interest business for a singular marketing campaign 
• Or, discover VIP influencers for a big scale product launch  

How influencer advertising and marketing platforms assist you discover and vet influencers

As you in all probability know, discovering and vetting influencers could be very time consuming with out an influencer advertising and marketing platform. The processes we provide beneath could be applied and not using a instrument, nevertheless, influencer advertising and marketing platforms can prevent tons of time by automating influencer vetting or offering: 

• Knowledge on an influencers’ platforms and viewers demographics 
• In-depth content material search instruments using influencer pursuits, hashtags, model mentions and extra
• KPI benchmarks based mostly on historic information detailing how your model and rivals’ influencer content material is performing
• Influencer options based mostly on key attributes

“Traackr’s information high quality and breadth of its database are unequalled. It’s been important in our work to seek out the right influencers for our shoppers and prospects – whether or not we’re engaged on a fancy proposal with the creation of customized KPIs or on the day-to-day influencer relationships.”
Nathalie Folco, Account Director, Built-in Media Technique, ‎Weber Shandwick

Easy methods to discover influencers in your model 

Seek for creators who’re tagging/mentioning your model

Partnering with influencers who’re organically mentioning your model could be the beginning of a really profitable relationship. This reveals that the creator is worked up about your merchandise already, which means their viewers in all probability feels the identical manner. This may additionally open doorways to a extra favorable partnership crammed with not simply paid, but additionally additional, natural love in your model. 

Learn extra about the way to domesticate natural influencer partnerships.

Slim your search via themes and values

An effective way to seek out well-fitting influencer companions of any dimension is to search for of us which can be speaking about themes, values, and matters which can be related to your model. Create a listing of key phrases and hashtags, then audit every influencer’s previous content material to see if they’re aligned. The extra particular you’re with these key phrases the higher! (e.g. clear magnificence, sustainability, graphic liner, hair porosity, and so forth)  

With an influencer advertising and marketing instrument, these content material searches are sometimes automated.

Search for influencers with excessive engagement, not simply excessive follower counts

Many influencer entrepreneurs put an excessive amount of weight on viewers dimension when deciding who to accomplice with and the way a lot to pay them. Whereas viewers dimension is undoubtedly a metric to take note of, it doesn’t replicate the success of your marketing campaign. Taking a look at different metrics like viewers engagement charge is usually a rather more correct measure of the effectiveness of your potential partnership. 

Right here’s extra info on how viewers dimension vs engagement charge ought to have an effect on your influencer investments.

Take a look at your rivals 

Typically it may be useful to see which influencers, platforms and what sorts of content material your rivals are discovering success with. Likelihood is, the viewers they’re having success with is your viewers too. It’s all the time finest to give you your individual inventive aptitude, however it may be a very good check-in for inspiration. 

See what aggressive intelligence can do for a model. 

How to make sure influencers meet your model’s requirements

Construct a listing of brand name security key phrases you need to keep away from

It’s vastly vital that your influencer companions align together with your model’s values and positively influence your model picture. All influencer advertising and marketing groups ought to have a listing of key phrases and phrases that they need to goal, in addition to a listing of these to keep away from. 

In case you don’t have an influencer advertising and marketing platform to mechanically warn you of model security points, it may be a tedious job to examine via somebody’s content material, nevertheless, it’s price it! 

Examine their viewers, examine their feedback

An influencer advertising and marketing instrument simply offers viewers demographics, however when you don’t have one but, right here are some things you possibly can examine by hand: 

• Do the accounts following your potential accomplice seem like actual individuals? 
• Do followers usually fall into the demographics you need to attain?
• Are the influencer’s posts receiving considerate feedback that point out real engagement? Or is it filled with bots and spam? 

Consider the creator’s paid vs natural content material

It may be helpful to work with an influencer who has a mixture of paid and natural content material. You’ll in all probability not get the most effective outcomes with somebody who posts a excessive quantity of paid content material as a result of your model would possibly get misplaced in a sea of commercials. 

Listed here are some inquiries to ask your self:

• Does it appear to be they’re posting a big amount of sponsored content material? 
• Does their viewers appear to reply effectively to sponsored content material? 
• Do they work together with your rivals, and do you assume that may make an advert out of your model really feel much less genuine?
• Have they got a inventive aptitude you’d wish to faucet into? 

Conduct non-social analysis 

Cowl your bases by doing a little digging to see if there’s something in an influencer’s previous that could possibly be dangerous to your model. You can even step again and do a intestine examine. After watching their movies and studying their phrases, does this influencer have the tone, messaging, aesthetic and values that match your model?