Since 2008, InfoStream Options has been serving to firms and organizations construct and enhance their on-line branding with specialised digital advertising, search engine optimization, internet design, and lead technology companies. With roughly 30 purchasers representing a variety of industries, InfoStream is commonly tasked with offering internet copy, weblog posts, and different written content material as a part of every shopper’s digital advertising technique.
In January 2020, InfoStream made the choice to start out working with WriterAccess, fully remodeling their content material creation processes and boosting their very own credibility within the content material creation area. They usually haven’t appeared again—counting on WriterAccess for as much as 25 new orders per thirty days.
We just lately had the pleasure of talking with InfoStream’s personal Chief Working Officer (COO), Andrea Simmons. In our interview, we mentioned the distinctive challenges that led InfoStream to WriterAccess, what set WriterAccess other than different platforms, and the outcomes InfoStream has achieved in consequence.
The Problem of Creating High quality Content material Throughout Industries
Previous to working with Rock Content material’s WriterAccess, Simmons explains the challenges that InfoStream confronted in delivering high quality, specialised content material to purchasers throughout a various vary of industries. Content material is a key component of their work—whether or not they’re constructing an internet site, growing digital advertising plans for social media, or tackling search engine optimization.
Earlier than WriterAccess, InfoStream had a workforce of extraordinarily proficient in-house writers. Nonetheless, as Simmons discusses, “Irrespective of how expert our [in-house] content material writers are, it wasn’t attainable for them to have expertise in all industries. It wasn’t attainable for them to know our purchasers or our shopper’s industries.”
Consequently, InfoStream’s in-house writers have been spending giant quantities of time conducting analysis for particular business content material, leading to delayed venture timelines and frustration. In the meantime, Simmons explains “We’d lose credibility with our purchasers as a result of, sure, we had a author—however we didn’t know their enterprise effectively sufficient.”
Enter WriterAccess: Managed Providers, Specialised Writers, and Constructed-In High quality Management
Encountering these challenges, the workforce at InfoStream started wanting into different choices for content material creation. They wanted writers who would be capable of create high quality content material for any business as a method of boosting credibility and confidence with their purchasers whereas maintaining initiatives on monitor.
They tried totally different freelancer platforms like Freelancer and Fiverr, however they shortly discovered that discovering writers by means of these platforms was equally time-consuming as a result of they wanted to display screen and choose specialised writers for every shopper (and generally for every venture).
Finally, InfoStream stumbled throughout WriterAccess and located that the platform had every part they have been on the lookout for to create high quality content material for his or her purchasers throughout each conceivable business. The important thing differentiator, as Simmons explains, is WriterAccess’ Managed Providers, a membership possibility that gives a devoted level of contact, workflow administration, and hand-picked expertise for an organization’s distinctive wants.
“We have been very a lot drawn to that to save lots of time and vitality, and now have confidence in [the] product. Michelle has been our Managed Service supplier since we began and it’s been unbelievable. […] I’ve personally labored along with her to start with and now she works with all of the venture managers, however she and I nonetheless have been touching base as we develop the connection and the amount of the work we’re doing.”
Working with WriterAccess has not solely simplified the method of discovering specialised writers for InfoStream’s various shopper base however has freed up helpful time and improved high quality management. With WriterAccess, InfoStream and its purchasers are capable of get content material that’s distinctive and dependable with a fast turnaround time.
The Outcomes: Dependable Writing and search engine optimization Providers
Since beginning with WriterAccess in January 2020, InfoStream has positioned greater than 2,200 orders and is now capable of present dependable writing and search engine optimization companies in a reputable and steady means for all of its purchasers. Having Managed Providers alleviates high quality management considerations and provides a consistency that improves their relationship and fame with their purchasers.
In the meantime, InfoStream’s workforce members now not must spend their helpful time writing job descriptions and inserting adverts for particular person freelancer writers to fulfill their content material necessities. As a substitute, they will merely go alongside what they’re on the lookout for to their Managed Providers supplier and have entry to certified, hand-picked expertise shortly.
Likewise, since utilizing WriterAccess, each considered one of Infostream’s purchasers makes use of the corporate’s writing companies—and the workforce is ready to present credible search engine optimization companies to purchasers as effectively. This has diversified their choices and additional solidified InfoStream’s fame within the digital advertising realm.
And regardless of the present pattern to show to AI platforms like ChatGPT for content material creation, Simmons maintains that the precise worth of selling content material lies in its authenticity and its capacity to talk to a buyer’s ache factors. As she explains, “We imagine that there’s going to return a time when genuine content material goes to be higher-ranked than one thing that’s AI-generated. […] We do imagine in authenticity as a result of, prior to now, we’ve seen that win.”
With WriterAccess, firms like InfoStream get genuine, well-researched, high quality content material that they will really feel proud delivering to their purchasers. And that’s what is going to set it other than something generated by a chatbot.
The Backside Line
When InfoStream wanted a various pool of writers to fulfill its purchasers’ big selection of content material wants, WriterAccess was capable of ship. In the meantime, the WriterAccess platform and the Managed Service providing proceed to ship, with roughly 25 new content material property created for Infostream every month. Now, what can we do for you? Get in contact to be taught extra or get began with a free demo at this time.
