“Now’s once we determine how we need to go on as a civilization,” Katharina Maier, lead organizer for Fridays For Future U.S., mentioned in an announcement. “Will we create a livable, simply, equitable future for everybody? Or will we let current and future generations stay with chaos and destruction?”
Regenerative ducking agriculture
Lundberg Household Farms was based within the Nineteen Seventies, however its roots return to the Thirties. Albert and Frances Lundberg left Nebraska in 1937 throughout the Mud Bowl period, discovering their technique to California’s Sacramento Valley with a aim to “depart the land higher than you discovered it.”
The corporate started promoting its natural rice in 1972, utilizing regenerative agriculture practices to keep away from soil degradation and construct wildlife preservation into the method of farming. These practices additionally play an essential function in carbon sequestration, with some estimates displaying higher farming practices might take in as much as 200 gigatons of carbon by the top of the century.
This week, Lundberg launched a brand new marketing campaign that highlights these practices—with a particular give attention to its partnership with California Waterfowl to guard child geese found in its rice fields.
“We have now been farming regenerative natural now for 5 generations,” Suzanne Sengelmann, chief development officer at Lundberg Household Farms, advised Adweek.
However whereas regenerative agriculture has turn into a buzzy time period in sustainability-focused advertising circles, Lundberg needed to maintain it easy. The marketing campaign kicked off with a full-page advert in The New York Instances, asserting that “Each Ducking Day Is Earth Day.”
A push for higher recycling
Recycling is likely one of the most promising, but complicated, options that we have now accessible as companies work to transition away from fossil fuels—particularly these used as a base for petroleum-based fibers and packaging.
However as has been documented by teams like Past Plastics, lower than 6% of plastic within the U.S. will get recycled. As we work towards a extra round financial system, recycling methods should enhance.
