E-Commerce Superior Use Instances: Maximize Effectivity and Income

E-commerce companies are continually in search of methods to enhance their buyer expertise and improve gross sales. With the rise of recent applied sciences and altering client conduct, discovering modern options to remain forward of the competitors is turning into more and more vital. To try this, there comes a time when e-Commerce companies have to transcend cart abandonment and first-name personalization, and transfer on to extra superior use instances for E-commerce.

On this weblog publish, we’ll discover a number of the extra superior use instances for e-Commerce companies and the way they are often leveraged to drive development and enhance buyer expertise. We additionally exhibit the benefit of implementing them on the WebEngage dashboard so that you enhance gross sales sooner, smoother, and extra effectively.

Right here we go.

1. CAPITALIZE ON USER SEARCH INTENT TO OFFER PERSONALIZED SOLUTIONS

APPROACH:

1. Seize key person attributes together with search intent based mostly on person conduct on SheetLabs, and create a listing of key providers & options companies present.
2. Combine SheetLabs with WebEngage, alongside together with your information of companies & providers.
3. Use the ‘Name an API’ block on the WebEngage dashboard to ship personalised communications to customers based mostly on their search.
4. Perceive and spotlight the class of product/service the person is in search of, and personalize communication accordingly.
5. As an illustration, for a person trying to find grooming providers or ‘Salons close to me,’ present a listing of salons based mostly on their location and former searches.
6. Make the most of person attributes and occasions to personalize communication and supply options for particular person person searches.

PRO TIP:
Use person search intent with appropriate content material so as to add related info & product providing to the web site pages to extend engagement and keep away from generic or irrelevant content material.

EASE OF IMPLEMENTATION
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2. TRANSFORM REPEAT BUYERS INTO LOYAL USERS

APPROACH:

1. Establish repeat consumers over a timeframe and assign factors or membership statuses based mostly on hierarchies comparable to gold, silver, and platinum.
2. Replace membership standing as person attributes on the WebEngage dashboard and nudge customers at every stage to improve.
3. Ship personalised communication and supply reductions and rewards for every membership stage and as and when customers spend extra on the platform.
4. Incentivize every buy with a point-based system, which might later be redeemed for a reduction or free goodie.
5. Make sure the person expertise is optimized for every membership stage, with personalised content material and messaging related to the person’s standing. This will embrace personalised product suggestions, unique reductions, or early entry to new merchandise or options.
6. Ship personalised experiences on the web site based mostly on every person’s membership standing and present related banners to improve a membership.

PRO TIP:
Contemplate providing time-limited rewards and reductions to create a way of urgency and encourage customers to take motion.

EASE OF IMPLEMENTATION
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3. PREDICT YOUR USER’S NEEDS AHEAD OF TIME

APPROACH:

1. Establish repeated person conduct, comparable to purchases made throughout birthdays or anniversaries.
2. Provide and incentivize future purchases with the assistance of a drip marketing campaign based mostly on these person attributes.
3. As an illustration, if the person bought lilies and roses for his or her final anniversary, recommend reward baskets and bouquets based mostly on the identical.
4. Dynamic content material may also help you create extra personalised experiences by displaying completely different pictures or provides based mostly on person conduct. Think about using dynamic content material to recommend reward baskets or different merchandise based mostly on the person’s previous purchases.
5. Automating your campaigns can save time and assist guarantee customers obtain well timed and related communications. Use Net Personalization or WebEngage’s 12+ channels to arrange automated drip campaigns based mostly on person attributes.

PRO TIP:
When personalizing your drip campaigns based mostly on person conduct, it’s vital to stability being useful and intrusive. Guarantee your messaging is tailor-made to the person’s wants and pursuits, and keep away from bombarding them with too many emails or notifications.

EASE OF IMPLEMENTATION
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4. PERSONALIZE YOUR MOST IMPORTANT ASSET – THE WEBSITE

APPROACH:

1. With the assistance of WebEngage’s personalization engine, tailor communication based mostly on customized occasions, enterprise occasions, person attributes comparable to gender, location, birthdays & anniversaries, and extra.
2. You get the flexibleness to personalize any a part of the web site for recognized and unknown customers alike.
3. For instance, for customers who browsed a product and added to cart, however did NOT take a look at, present a customized banner with product particulars and nudge customers to finish the acquisition. This can be executed for unknown customers to additional enhance gross sales and income.
4. Web site personalization can be utilized to nudge unknown customers to enroll, present suggestions to customers based mostly on earlier purchases, and extra.

PRO TIP:
With Net Personalization, you may additional run replenishment campaigns, purchase new customers by means of a referral program for current customers, gamify person expertise, and improve repeat purchases.

EASE OF IMPLEMENTATION
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5.SET BACK-IN-STOCK ALERTS ON AUTOPILOT

APPROACH:

1. Construct a drip marketing campaign utilizing relays to automate back-in-stock alerts utilizing enterprise occasions to spice up purchases.
2. Use Catalog to fetch up to date product info (by means of periodic refreshes) comparable to inventory remaining, value, and so forth.
3. Tailor your content material/message technique with personalised tokens of inventory remaining and different data.
4. Use WebEngage’s omnichannel stack to speak throughout 12+ channels.
5. In the event you want to check this on the dashboard, use break up blocks to separate your viewers and carry out assessments based mostly on timing, message, content material, and so forth.
6. As an illustration, for a person who’s considered the iPhone 13 in your platform, however couldn’t full a purchase order as a result of low inventory, create a relay to set back-in-stock alerts for mentioned person.
7. Furthermore, allow this drip marketing campaign to nudge customers when a product is about to promote out too. Replicate this course of for all merchandise your stock may need and for product replenishment campaigns.

PRO TIP:
Low inventory for specific merchandise can point out a superb time to boost costs (to make additional revenues). On the similar time, surplus stock may imply a good time to run promotional reductions (spurring re-orders).

EASE OF IMPLEMENTATION
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6. PROVIDE A SEAMLESS ONLINE-TO-OFFLINE USER EXPERIENCE ALONG WITH GEOFENCING

APPROACH:

1. Begin by mapping the person journey from the web platform to the offline retailer. Moreover, map person attributes and enterprise occasions to your platform to recommend merchandise when customers stroll right into a retailer. Establish the touchpoints the place customers are more than likely to work together together with your model and the place geofencing may add worth.
2. Geofencing know-how means that you can outline digital boundaries round bodily areas, enabling you to set off particular actions when customers enter or exit these areas. For instance, you could possibly use geofencing to ship focused provides or promotions to customers close to your retailer.
3. Be sure that your web site and app are optimized for cell units and embrace options comparable to location monitoring and push notifications. It will allow you to ship personalised and well timed messages to customers based mostly on their location and conduct.
4. Combine your on-line and offline channels by permitting customers to maneuver seamlessly from one channel to a different. For instance, permit customers to order objects on-line and decide them up in-store.
5. Observe person conduct throughout all touchpoints and channels and use that information to optimize the person expertise. For instance, use A/B testing to check completely different messaging or provides and see which of them carry out greatest.
6. As an illustration, for a person who’s considered the iPhone 13, advocate merchandise like a telephone cowl, AirPods, or an iPhone 14. Drive these purchases in-store to skip the effort of person account creation and understanding from scratch and let the person expertise the product in actual time.

PRO TIP:
Contemplate providing unique online-to-offline promotions to incentivize customers to go to your bodily location. Monitor person suggestions and make changes as wanted to repeatedly enhance person expertise.

EASE OF IMPLEMENTATION
★★★★★

7. USE WHATSAPP STORES TO INCREASE PURCHASES

APPROACH:

1. Use Catalog to fetch up to date product info (by means of periodic refreshes) comparable to inventory remaining, value, and so forth.
2. Arrange a WhatsApp retailer to showcase your merchandise. Create a devoted WhatsApp enterprise account and combine mentioned catalog inside the app.
3. To extend visibility and drive visitors to your WhatsApp retailer, you should utilize a WhatsApp chatbot to advertise your merchandise. The chatbot will be programmed to offer product suggestions, reply continuously requested questions, and information customers to your retailer for extra info.
4. To make the acquisition course of straightforward for purchasers, take into account enabling direct checkout inside WhatsApp utilizing a fee gateway integration or offering customers with a hyperlink to finish the transaction.
5. To enhance the procuring expertise on your clients, you should utilize WebEngage’s information analytics to offer personalised suggestions based mostly on person conduct and preferences.

PRO TIP: To maximise the affect of your WhatsApp retailer, take into account integrating it with different channels comparable to social media, e mail, and SMS. Use cross-channel promotions to drive visitors to your retailer and encourage clients to buy. Moreover, control rising traits and applied sciences within the e-Commerce house to remain forward of the competitors.

EASE OF IMPLEMENTATION:
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IMPACT STORIES – E-COMMERCE

Sulekha – Learn Extra About Sulekha, India’s Main Digital Platform For Native Service Companies, That Witnessed A 2x Increase In Income Utilizing WebEngage
Moglix – Examine Out How Moglix, Asia’s B2B E-Commerce Unicorn, Witnessed 40% Roi Utilizing WebEngage
Cashify – Study Extra About Cashify, An On-line Market For Pre-Owned Devices, That Drove A 359% Uplift In Income Utilizing WebEngage

CONCLUSION:

In closing, e-Commerce companies can leverage these superior use instances to drive development and enhance the shopper expertise. Whether or not it’s utilizing AI and machine studying to personalize the procuring expertise, implementing chatbots for buyer assist, or leveraging blockchain for safe transactions, there are various ways in which e-Commerce companies can innovate and keep forward of the competitors.

By understanding these complicated use instances and investing in the fitting know-how, e-commerce companies can place themselves for achievement within the ever-evolving e-Commerce panorama.

Take a demo with WebEngage at present to implement these use instances, enhance gross sales, and skyrocket your income.