As we bid farewell to 2023, it’s time to replicate on the unbelievable developments we’ve made all year long. With 4 main releases, we’ve continued to push the boundaries of selling expertise, empowering you as a marketer to realize greater than ever earlier than.
On this weblog, we’ll discover the highest 5 platform modifications which have made probably the most vital affect on entrepreneurs like your self throughout the globe. We’ll additionally focus on how they give you the instruments to raise and improve your advertising in 2024 and past.
1. Revolutionizing advertising with WinstonAI™
WinstonAI, Dotdigital’s cutting-edge advertising intelligence engine, has been a game-changer for entrepreneurs in 2023. We launched it in Could and have been including new performance all year long. WinstonAI supplies you with usable AI-driven insights, letting you make data-driven selections and optimize your campaigns in seconds.
By integrating generative AI into Dotdigital, we’ve made it accessible in your day-to-day work by offering you with personalised inspiration when creating electronic mail and SMS campaigns, that can prevent an entire heap of time and maintain you centered.
It presents tips about bettering electronic mail tone, figuring out areas that want extra element, and highlights alternatives to make your campaigns much more participating. WinstonAI may even assist you to create higher topic strains and improve open charges, by offering three different options based mostly on information out of your most up-to-date 25 electronic mail sends to determine what’s most interesting to your viewers.
WinstonAI additionally contains grammar and spell examine, streamlining the marketing campaign creation course of. This characteristic, constructed into the marketing campaign builder, scans content material throughout electronic mail, SMS, surveys, and pages and types, figuring out errors and providing options. By lowering time spent proofing campaigns, you may give attention to being extra artistic and strategic.
One other progressive characteristic of WinstonAI is the one-click electronic mail to SMS conversion which helps you adhere to the 160-character restrict for SMS. It analyzes textual content and supplies a shortened model of your electronic mail marketing campaign. This lets you simply convert content material to SMS, aligning the copy and maintaining the core message entrance and heart. This cross-channel strategy is crucial for driving engagement and delivering seamless experiences.
The most recent launch in November included the power to ask WinstonAI to rewrite messages based mostly on tone, shortening or increasing textual content, rephrasing, and together with emojis. This helps you tailor your message and tone to your viewers, in the end bettering marketing campaign efficiency.
WinstonAI is seamlessly built-in into the Dotdigital platform making it an indispensable software for busy entrepreneurs as we transfer swiftly into 2024.
In as we speak’s data-filled world, entrepreneurs are all the time looking out for methods to convey all the things collectively to raised perceive their clients and ship probably the most personalised expertise doable. That’s why we rolled out unified contact information in September this yr, which helps you mix all of your buyer information into one spot so you may create extra joined up and related experiences in your clients.
Unified contact information makes life simpler by bringing all information collectively right into a single report, providing a complete 360-degree view of every buyer. With all of your contact information in a single place, you’ll save effort and time, waving goodbye to guide information syncs or juggling a number of variations of buyer information.
With a whole view of buyer information, you may create seamless cross-channel experiences, participating clients on their most popular channels and guaranteeing a constant model presence all through their journey.
Let’s dive into some key use instances of unified contact information:
- Have interaction together with your clients on their most popular channel: unified contact information helps you pinpoint your clients’ most popular channel (whether or not that is electronic mail, SMS, or one other channel), so you may attain out to them in the simplest approach doable.
- Guarantee your clients get a tailor-made expertise: with unified contact information, you may guarantee automations you create in this system builder cater to your buyer’s preferences, which could possibly be electronic mail, SMS, or a mixture of each.
- Create segments that embrace each electronic mail and SMS engagement information: unified contact information lets you create segments that consider each electronic mail and SMS engagement information, supplying you with a extra correct image of your clients’ habits.
As what you are promoting grows and evolves, your buyer information sources will develop with it. Unified contact information ensures that Dotdigital stays a future-proof platform, able to adapting to the altering wants of you and your group. By offering a single supply of fact for contact information, we’ve enabled you to construct deeper connections together with your viewers and ship campaigns that resonate on a private stage.
3. Increasing communication channels with SMS and MMS
With its excessive engagement charges, SMS is an indispensable a part of a profitable cross-channel advertising technique.
On prime of our already in depth SMS providing, this yr, we’ve added much more performance that can assist you to get much more out of participating together with your clients on SMS. We’ve added superior income attribution for SMS, which gives you precious insights into marketing campaign efficiency by monitoring each direct and assisted marketing campaign income. This complete understanding of every buyer’s journey and particular person marketing campaign affect is essential for optimizing campaigns and planning future advertising efforts.
We’ve additionally added the power to seize SMS choose in throughout the checkout course of to mean you can capitalize on cellular buying habits. By providing your clients the choice to offer their cellular numbers throughout checkout, you may purchase extra opted-in contacts to ship them tailor-made cellular presents, reductions, and maintain clients knowledgeable all through the whole buy course of. This results in increased buyer satisfaction and stronger model loyalty.
As well as, we’ve launched superior personalization which lets you create extremely focused and personalised SMS content material utilizing liquid, a versatile and dynamic markup language. This leads to higher engagement, improved conversion charges, and a extra seamless buyer expertise.
For North American audiences, we’ve launched MMS (Multimedia Messaging Service). MMS lets you ship visible messages, similar to photographs and gifs, to your clients and is confirmed to boost cellular engagement and conversions by 41%.
The significance of SMS and MMS in advertising can‘t be overstated. As cellular units proceed to dominate the best way shoppers store, entrepreneurs should embrace these channels to remain linked with their clients and ship personalised and fascinating messages.
Dotdigital’s newest functionalities and enhancements in SMS and MMS give you the instruments you could elevate your advertising methods and drive success effectively into the long run.
4. Enhancing buyer experiences by means of UI, UX, and API enhancements
All through 2023, we launched vital visible enhancements to the Dotdigital platform aimed toward saving you time and making your life simpler. These enhancements have been pushed by your suggestions and designed to streamline the platform, making it extra environment friendly and user-friendly.
Our up to date navigation presents you a extra seamless expertise, with all channels now consolidated beneath one marketing campaign part and a brand new viewers space for managing contacts, segments, personas, and extra. The analytics part has been revamped for simpler entry to reporting, whereas the brand new join space caters to all of your information necessities.
Moreover, marketing campaign administration instruments have been improved to simplify day-to-day duties, similar to marketing campaign replies, sign-off processes, and marketing campaign tags administration. These modifications allow you to save lots of time and give attention to creating participating campaigns.
One among our clients’ favourite options we’ve launched is the marketing campaign warmth maps, which supplies a visible illustration of electronic mail engagement. Through the use of a visitors gentle system to point click on charges, you may optimize your electronic mail content material placement to maximise engagement. This precious perception lets you refine your emails and drive higher future outcomes.
The acquisition of Contemporary Relevance in September additional enhanced the platform’s capabilities, and to help our joint clients, we developed the power to modify between accounts seamlessly. This integration streamlines the person expertise and promotes environment friendly workflows.
These enhancements to our platform are essential so that you can adapt to the ever-changing advertising panorama. By offering a extra environment friendly, user-friendly platform, we’re empowering you to create simpler campaigns and drive higher outcomes, each now and sooner or later.
5. Strengthening integrations and partnerships
Having information collectively in a single place is without doubt one of the most essential priorities for entrepreneurs. When all of your information is in a single spot, it may be simply mixed to create highly effective and actionable insights that you simply wouldn’t have had in case your information have been siloed. That’s why, this yr we’ve continued so as to add extra integrations into our platform to allow you to join as simply as doable, so you may have much more ‘aha’ moments.
In September, we launched our new Join space so you may simply handle your information and integrations in a single handy location, guaranteeing you’re arrange for fulfillment. The Join space homes all your information together with perception and commerce information and allows you to join digital advertising channels, and an enormous array of integrations, together with each self-serve and verified partner-built ones.
Over the previous yr, we’ve added greater than 30 in-house integrations together with eStar, Marketplacer, Commercetools, Gorgias, and Netsuite Oracle, bringing the whole variety of integrations to over 150.
This yr, we additionally launched the power to create extra participating and personalised campaigns by means of the usage of branded dynamic app blocks. These new blocks can be found as drag and drop in EasyEditor and mean you can simply incorporate third-party content material into your emails and touchdown pages with none coding required.
This not solely helps you get extra out of their current martech stack but in addition reduces unsubscribe charges out of your clients, as they’ll obtain extra related and personalised content material.
These prime 5 launch components from 2023 are simply the tip of the iceberg of what was launched to Dotdigital clients in February, Could, September, and November. These developments empower you to raise your advertising methods and obtain higher leads to 2024 and past.
To profit from these improvements and improve your advertising efforts, log in to your Dotdigital account and discover the brand new options as we speak. Alternatively, get in contact together with your Buyer Success Supervisor to see how one can improve your advertising in 2024 and past.
If you happen to’re not a Dotdigital buyer but, you may uncover how Dotdigital’s cutting-edge advertising expertise can remodel what you are promoting. Request a demo and expertise the ability of Dotdigital’s platform for your self.
