I’m thrilled to announce that the Dotdigital Group, the dad or mum firm of Dotdigital, has efficiently accomplished the acquisition of Contemporary Relevance, a number one vendor of cross-channel personalization expertise. This acquisition will strengthen Dotdigital’s mission to empower entrepreneurs to exceed their prospects’ expectations with an all-in-one buyer expertise and knowledge platform (CXDP).
We all know that in right this moment’s more and more aggressive on-line retail atmosphere, it’s essential that manufacturers ship distinctive buyer experiences. The accountability to ship good CX more and more sits on the shoulders of entrepreneurs. We additionally know that customers are loyal to manufacturers that provide personalised, participating experiences throughout all the purchaser journey—not least on their web site.
By mixing Dotdigital’s buyer perception and cross-channel engagement capabilities with Contemporary Relevance’s personal cross-channel capabilities and particularly its on-site personalization instruments, we’re capable of provide an answer that empowers advertising and marketing groups to drive wonderful CX at each level within the buyer journey.
Welcoming Contemporary Relevance to the Dotdigital Group
For me, it’s an extremely thrilling time to be taking the mixed enterprise ahead. We’ve labored with the Contemporary Relevance crew for years as companions and have comparable values relating to how we innovate and the way we handle our individuals and prospects.
The cultural alignment throughout our organizations provides me confidence that prospects outdated and new will quickly reap the advantages of a extra tight-knit providing that doesn’t cease at conventional advertising and marketing channels.
As a part of the Dotdigital group, Contemporary Relevance will proceed to function beneath its present model and Mike Austin will retain a management place in his new function as SVP Personalization. Present prospects of Contemporary Relevance will proceed to take pleasure in the identical ranges of service as Dotdigital continues to spend money on Contemporary Relevance.
About Contemporary Relevance
Contemporary Relevance was launched in 2013 with a imaginative and prescient to optimize the shopper journey and remedy the challenges of information aggregation within the ecommerce area. Since then its providing has prolonged to personalize buyer experiences throughout net, e-mail, cell app, SMS, and advertisements. Capabilities embrace triggered emails, product suggestions, onsite popovers, dynamic content material, behavioral and geotargeting, optimization, and buyer knowledge administration.
Contemporary Relevance has greater than 300 prospects world wide spanning shopper and B2B ecommerce, and journey. Clients embrace Rip Curl, Desires, Hoseasons, and Wowcher.
“Over the past ten years, Contemporary Relevance and Dotdigital have constructed a really profitable partnership, integrating our applied sciences to supply unbelievable worth to our mutual prospects. I couldn’t be extra thrilled to be becoming a member of forces with Dotdigital, a company whose values align so intently with ours. Bringing Contemporary Relevance’s industry-leading cross-channel personalization capabilities to Dotdigital’s buyer expertise and knowledge platform will assist entrepreneurs higher interact with their prospects, drive repeat purchases, and construct lifelong loyalty throughout all contact factors. I’m pleased with what the Contemporary Relevance crew has constructed and sit up for the following evolution of this market at Dotdigital.”
Mike Austin, CEO and Founding father of Contemporary Relevance and incoming SVP Personalization at Dotdigital
A partnership constructed on confirmed success
Dotdigital and Contemporary Relevance have been long-time enterprise companions and have a rising record of shared prospects who already profit from orchestrating seamless experiences throughout inboxes, message facilities, and web sites. We share comparable values throughout our individuals, tradition, and method to innovation. We’re excited to proceed constructing on this success.
Contemporary Relevance already has a robust technical integration with Dotdigital that helps entrepreneurs drive engagement with contextual e-mail content material like climate feeds, social media feeds, individualized coupons, and web-scraped content material. The mixing permits customers to set off real-time advertising and marketing messages by Dotdigital from a variety of Contemporary Relevance occasion triggers together with decreased worth alerts, new inventory availability, browse abandonment, and replenishment. The mixing will proceed to be out there to present and new prospects shared by Dotdigital and Contemporary Relevance.
With roots in advertising and marketing automation, Dotdigital and Contemporary Relevance are specialists in constructing progressive tech that helps advertising and marketing groups scale and enhance ROI. Over time, we are going to take our mixed strengths and proceed to construct options that empower entrepreneurs to construct genuine, hyper-personalized buyer experiences which might be memorable and encourage loyalty. We additionally sit up for extending Contemporary Relevance’s product providing geographically into the Americas and APAC markets.
We’re excited in regards to the future—and along with our new colleagues now sit up for delivering even higher experiences for our prospects, to allow them to ship higher experiences to theirs. Keep tuned for extra updates as we embark on this new journey collectively!
