The Cannes Lions Worldwide Competition of Creativity has been on my bucket listing ever since I began in advertising.
I’m right here for the primary time this week due to System1 — who I’ve identified since their Brainjuicer days. They invited me to be a Marketoonist-in-Residence for the week, so I’m going to seize a number of the themes I discover as I wander the occasion.
That is the primary time that humor is a definite award class for the Cannes Lions, so if looks like a very good time to be right here, serving to poking a bit enjoyable at advertising and promoting.
One of many fascinating elements of the atmosphere right here is the deafening degree of selling to different entrepreneurs — and the hassle that manufacturers take to get observed and attempt to get folks to their occasions. The yacht get together and seaside get together one-upmanship is especially entertaining to look at.
A buddy from the Bay Space talked about to me the irony of touring all the best way to Cannes to attempt to arrange conferences with different people who find themselves additionally primarily based within the Bay Space.
Mark Ritson is giving a session tomorrow on advertising effectiveness titled “Creativity shouldn’t be Sufficient.” Interested by the main target of this discuss within the context of a lot advertising spend in Cannes was exhausting to withstand parodying in a cartoon.
I’ll share a recap subsequent week, or you may observe alongside through the week on my LinkedIn.
And right here’s one other cartoon I drew a number of 12 months in the past on Cannes:
