Three years and 164 million subscribers later, Disney+ is leaning into advertising for adults.
The streamer is rolling out a sequence of three new spots telling the story of people that’ve skilled the Disney manufacturers all through their lives—a “Life Story,” if you’ll.
The interconnected “Life Story” advertisements mark the subsequent section of Disney+’s “Feels Like Residence” model marketing campaign, which first launched in November and celebrated the streamer’s third anniversary. Disney+ partnered with artistic studio Roger for the brand new advertisements.
The primary 50-second spot, titled “Hyperspace,” follows the lifetime of a Star Wars fan who falls in love with a lady who grew up with Disney.
“There are some moments that stick with us, develop with us over time. And typically, make our hearts beat somewhat quicker,” Ashoka star Rosario Dawson narrates within the advert. “Right here’s a spot the place you’ll find these moments each day. A spot that feels not like another, the place you need to come again many times. As a result of it seems like house.”
The Disney-loving girl will get her personal second within the second advert, a 30-second spot known as “Satisfaction Rock,” and the couple’s Pixar and Marvel-loving daughter leads the third spot, “Buzz Flight,” which can also be 30 seconds.
All three spots work as standalone advertisements, however the characters seem in crossover scenes, permitting viewers to comply with their particular person journeys.
Shirley Kurata, lately nominated for an Academy Award in achievement in costume design for her work on Every part In all places All at As soon as, served because the costume designer and wardrobe stylist for the shoot.
The spots will debut Jan. 26 at 3 p.m. and can run throughout linear, digital and social platforms all through the approaching months.
This subsequent iteration of the marketing campaign comes shortly after Disney+ launched an ad-supported tier in December—and elevated the value of its ad-free tier to $10.99 monthly. Disney+ Fundamental prices $7.99 monthly and arrived with greater than 100 promoting companions.
