Disney promoting’s new partnership is making it simpler for entrepreneurs utilizing clear rooms.
Prime line
On Thursday, the corporate introduced it’s teamed up with VideoAmp in an integration that appears to speed up cross-screen measurement. This new integration makes use of Disney’s Viewers Graph and Advert Publicity Log Recordsdata, in addition to VideoAmp’s proprietary TV Viewership footprint, powered by the measurement platform’s clear room capabilities.
Between the strains
Clear rooms enable manufacturers to match their first-party information with media corporations’ with out revealing identities, offering a privacy-safe attribution answer.
