In its first yr below the Warner Bros. Discovery umbrella, Discovery Channel’s Shark Week is diving into the deep finish with a bunch of latest advertising and marketing companions.
The American Crimson Cross, the MLB, MeUndies and Sugarfina have all signed on to take part within the annual shark celebration, going down July 24 by way of July 31.
The summer season occasion returns for its thirty fourth yr on Sunday, with Dwayne “The Rock” Johnson kicking issues off as its first grasp of ceremonies.
As a part of Warner Bros. Discovery’s first Shark Week collaboration as a merged firm, viewers tuning into Shark Week throughout the 9 p.m. hour of the occasion’s premiere on July 24 will catch an unique take a look at the upcoming HBO authentic collection Home of the Dragon.
Shark Week
The MLB and Discovery are teaming as much as carry the week’s very personal mascot, Chompie, to MLB golf equipment throughout the nation to cheer groups on, alongside shark-branded giveaways, trivia and shark content material on the large display. By means of July 31, the Chicago Cubs, St. Louis Cardinals, Texas Rangers and Tampa Bay Rays will host branded Shark Week sport nights.
Southwest Airways returns for its ninth yr as a associate. Clients can watch free content material throughout flights by way of a Shark Week on-demand channel and a dwell feed from Discovery.
“When beloved manufacturers come collectively, they assist amplify one another and break by way of to followers in new and distinctive methods. Advertising and marketing partnerships are an integral a part of the Shark Week expertise and permit us to proceed to innovate our Shark Week choices and prolong our attain,” stated Karen Bronzo, CMO, U.S. Networks, Warner Bros. Discovery, in an announcement.
“Whether or not they’re on a flight, getting a candy deal with or doing one thing to make an influence, these collaborations permit superfans to work together with the model and rejoice their love of Shark Week.” She added.
To high it off, Discovery and the Georgia Aquarium teamed up but once more. Movie screenings, T-shirts, branded signage and extra will probably be across the aquarium. Additionally, on visits to the situation throughout Shark Week, followers can hang around with Rose the Seal and take a look at their data with seal trivia.
Pooch Perks, a canine subscription field, and Georgetown Cupcakes are each returning as companions, and Sugarfina is providing a limited-edition Shark Week gummy.
