How do you breathe new life into an iconic—however considerably musty—model? It’s one of many hardest duties in advertising and marketing, but McDonald’s world CMO Morgan Flatley and U.S. CMO Tariq Hassan have excelled at it with out breaking a sweat. Only a few years in the past, McDonald’s was an organization that was well-known, however not essentially nicely beloved, particularly by Gen Zers. That has modified because of this dynamic advertising and marketing duo, who’ve reinvented the model, and ushered in double-digit gross sales will increase, by combining knowledge and daring to not solely discover their buyer—however hold them within the fold. In our April cowl story, Flatley and Hassan open up about about their successful technique, providing a uncommon peek contained in the golden arches.
