WPP’s mighty MediaCom – now merged, roughly, with Essence to kind EssenceMediacom – is going through two large evaluations. Tesco is reportedly right down to the final two in its evaluate – MediaCom (though not EssenceMediacom for battle causes) and Publicis’ Zenith.
Now Direct Line (above) is reviewing its £100m plus media account with EssenceMediacom (sure, that is getting difficult) up towards Dentsu’s Carat, Publicis’ Spark Foundry and Omnicom Media Group.
MediaCom (as was) had about 40% of the UK media company market earlier than it was lumped along with the a lot smaller Essence (previously Maxus within the UK); presumably to underline Essence’s digital media ‘smarts.’ However, as above, there was a battle concern with some shoppers, together with Tesco (which doesn’t take kindly to such issues.)
The US is EssenceMediacom’s greatest market, the place there appear to be fewer points, however, even so, one has to query the choice to merge the 2, reasonably completely different companies. Particularly as Essence appears to be within the lead (Mediacom has now been diminished to second place and decrease case.)
Large shoppers reviewing large spends doesn’t all the time point out dissatisfaction with the present company in fact. However will probably be uncomfortable for MediaCom – or EssenceMediacom – to search out itself on the again foot.
