It’s superb what human beings can accomplish within the face of adversity, and typically when the going will get powerful, it simply ignites a larger need to succeed. World-famous climber Kirstie Ennis is aware of a factor or two about tapping into that “die-hard” spirit to push by way of.
With Ennis’s resilience on the forefront, Advance Auto Elements has launched a continuation of its “DieHards Select DieHard” marketing campaign with its new spot, “The Climber.” Created in partnership with inventive company TMA, this spot options Kirstie Ennis, a former Marine sergeant and present climber recognized for scaling six of the world’s tallest mountains.
