It’s commonplace for manufacturers to get a bit sassy on Twitter, however one quick meals chain took it a bit additional this week.
Wingstop, on Wednesday, merely tweeted a four-letter expletive.
fuck
— Wingstop (@wingstop) September 7, 2022
Just a few hours later, the chain appeared to publish an evidence, quote-tweeting the unique publish and stating that its new hen sandwiches offered out.
our 12 new hen sandwiches are so good, they’re SOLD OUT https://t.co/vJlvyy8m8t
— Wingstop (@wingstop) September 7, 2022
Some social media customers discovered the tweet inappropriate.
I’m utterly disgusted that a big meals chain would spew out such vile language. Myself and my household will now be taking our enterprise elsewhere. I hope this tweet was price shedding your worthwhile clients loyalty!!!
— Alaxon (@Alaxxxon) September 7, 2022
Final time I checked, Wingstop was a household restaurant. My son is not going to be consuming at this restaurant.
— a man who does stuff typically (@sloughNature) September 7, 2022
On LinkedIn, Steak-umm social media supervisor Nathan Allebach referred to as Wingstop’s transfer a “shock worth gimmick.”
Others referred to the tweet as “genius advertising.”
Genius advertising by @wingstop take a look at all of the interactions with the Wingstop neighborhood! Fuck even @Wendys and fucking @IGN appreciated it!
Fuckin A my brothers and sisters! Fuckin A! pic.twitter.com/NTe3DB7Iiy— Geoff (@DemoManReloaded) September 7, 2022
How do you are feeling about Wingstop’s tweet?
Wingstop dropped an F-bomb to get consideration on social media. What’s your take?
— PRWeekUS (@PRWeekUS) September 8, 2022
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