DFS has launched its newest marketing campaign spotlighting everybody’s distinctive fashion, and this individuality isn’t just restricted to people.
Created by Pablo, “The animal thingdom” explores how totally different animals specific themselves by way of their furnishings.
The 60-second advert cuts between totally different creatures of their “pure habitats”, from a furry caterpillar and a flamboyant peacock to a cinephile crab and a few loved-up lizards.
On this case, spiked backs, lengthy tongues and vibrant feathers aren’t the one issues making these creatures stand out from the group; their style in furnishings is simply too.
It was directed by Freddie Powell by way of Drool with Chris Bovill and John Allison on the inventive group.
The group labored with a mix of actual animals, together with a cussed tortoise and well-trained peacock, puppets and animatronics to breathe life into “The animal thingdom”.
The creatives additionally used 3D printed sofas within the advert to recreate varied DFS sofas at a miniature measurement – match for small creatures – and CG was used to copy the distinctive materials.
“Whether or not you’re a plankton, a tortoise or an precise human… you most undoubtedly have a factor that makes you totally different,” Dan Watts, govt inventive director at Pablo, defined.
“It’s what makes the world vibrant and numerous. And sure, your property ought to replicate that uniqueness. So be just like the exuberant peacock you’re and get all the way down to DFS proper now. They’ll 100% discover one thing that matches.”
The marketing campaign can be working throughout TV, video-on-demand, YouTube, social, radio, digital show, digital out-of-home and print with stills shot by photographer George Logan.
James Brewer, advertising and marketing director at DFS, added: “This subsequent chapter of DFS’s energetic model platform continues to show our dedication to serving to the nation really feel assured to find their factor, supported by our unimaginable product vary, on-line instruments and expert workers.”
