As Department’s Senior Product Advertising Supervisor, Amanda Vandiver retains a finger on the heart beat of the cellular tech business. She directs product positioning, buildings aggressive differentiation, and ensures buyer wants are met throughout Department’s many product choices. She makes use of her ardour for serving to others and her knack for storytelling (honed by years of theater and improv lessons) to make her work as a product marketer impactful.
Since beginning at Department in 2017, Amanda has been promoted thrice and labored throughout gross sales, advertising and marketing, and product. She even took a chance with one other firm within the cellular house earlier than returning to Department. She attributes her success to a perspective that prioritizes studying at work as the principle type of aim setting and bringing enthusiasm and pleasure to all initiatives massive and small.
What has your profession path appeared like at Department?
Jan 2017: Gross sales Growth Consultant – Department
Becoming a member of Department for the primary time was so thrilling. I felt actually related to what Department was doing: serving to apps discover their viewers and develop their enterprise. Department is crucial to connecting a product to the viewers who’s excited by it, and I used to be captured by that.
Being a Gross sales Growth Consultant (SDR) at Department was one among my favourite work experiences. I used to be the unique SDR when Department began to promote an enterprise resolution, and I acquired to construct the playbook. I outlined what being an SDR at Department appears to be like like and doubled down on personalised, artistic outreach to get within the door with enormous names in cellular. This led to a promotion to Account Govt (AE) in solely six months.
July 2017: Account Govt – Department
What I beloved most about being an AE was getting a front-row seat to the challenges cellular groups have been seeking to overcome and serving to them understand an answer to cellular fragmentation. I’ve fond recollections of visiting groups at TouchTunes and Underneath Armour. I additionally loved serving to additional domesticate relationships with cellular consultants by moderating panels at enterprise advertising and marketing occasions throughout North America.
I’ve all the time been a folks individual, a presenter. It comes naturally to me. As an AE at Department, I honed the flexibility to match others’ vitality, perceive what sort of communication a scenario requires, and regulate my messaging to greatest match the atmosphere and stakeholders. That ability has enabled me to do what I really like — current, talk, inform a narrative — in an simply digestible means.
Jan 2019: Product Advertising Specialist → Supervisor – Department
My transition to product advertising and marketing took place after I observed some enablement items have been lacking and began making them myself. I constructed sources for the broader gross sales group, crafted by every little thing I used to be choosing up from business occasions, gross sales calls, and my ardour for storytelling. After doing this, I spotted I wanted to discover advertising and marketing much more. It seems that having a gross sales background whereas working in product advertising and marketing is a large asset. My eagerness to tackle the unknown, be resourceful, and hone my craft as a brand new marketer led to a promotion from Specialist to Supervisor.
Sep 2020: Product Advertising Lead – Radar
After virtually two years in product advertising and marketing at Department, I took a chance to guide product advertising and marketing for a smaller firm within the cellular house. I used to be excited to study a brand new product suite, see the business from a brand new standpoint, and develop my profession even additional.
Sep 2021: Product Advertising Supervisor → Senior Product Advertising Supervisor – Department
I used to be re-recruited by Department, enticed by what I felt I may nonetheless study right here. I dove into what had rapidly grow to be a booming product advertising and marketing group, and I acquired to convey tangential business experience and a wider perspective from my time with one other firm again to the Department group. Being promoted to Senior Product Advertising Supervisor, simply 5 months after returning to Department, validated my continued development and influence on the group.
What do you’re keen on about your job?
Past the truth that I’m constantly studying right here and dealing with stellar folks, my favourite a part of the job is translating one thing complicated right into a digestible format. I need issues to be relatable, so I really like taking one thing technical or complicated and making it thrilling for others.
How have you ever grown at Department?
I’ve had a front-row seat to so many sides of our enterprise and clients throughout many phases of development and have realized from each second of it. Department presents assist in figuring out the most effective experiences to achieve business experience after which ensures you have got entry to them. I’ve had each alternative to develop as a product marketer, whether or not it’s company-sponsored coaching or attending main business conferences, talks, and occasions.
In working cross-functionally and fielding requests throughout the group, Department has helped me study that the important thing to efficient prioritization is constructing belief in relationships. By means of communication, delivering on commitments, and making folks really feel heard and understood, I could make robust calls about whether or not or not one thing is price prioritizing.
Department has additionally contributed to my capability to adapt and thrive in fast-paced, ambiguous environments, which has been extremely useful over the previous couple of years.
What motivates you?
I really feel most excited when I’m serving to somebody. not directly, and it’s necessary to me that I ship nicely on my commitments . My roles at Department have all had a standard thread of fixing issues and serving to others do their jobs extra successfully.
It’s additionally actually thrilling to see one thing click on for somebody — be it a prospect or a brand new member of the group. This house can appear actually complicated, and with the ability to assist somebody attain their “aha” second is extraordinarily fulfilling.
How does Department domesticate a way of belonging for you?
From the highest down, there’s a tradition of all the time with the ability to attain out to anybody you wish to speak to on the group. Nobody is simply too busy to provide you two minutes and even an hour of their time that can assist you study or acquire a brand new perspective. Folks imagine in making time to assist each other at Department.
What’s the most effective piece of recommendation you’ve acquired in your profession?
If you set your objectives, keep in mind to additionally set objectives for what you propose to study. If you begin to outline your success primarily based on the way you’re studying and rising, you’ll accomplish much more than a guidelines.
