Dentsu Worldwide and OOH Capital, the specialist Out of House advisory consultancy, have launched a business partnership targeted on delivering mutually useful options for manufacturers, retailers, municipal authorities and different key OOH stakeholders.
The partnership will reinforce the OOH service platform of dentsu Worldwide by integrating the experience and companies supplied by OOH Capital throughout a various vary of consultancy companies, starting from asset analysis and commercialisation to the appliance of information and expertise to assist sensible cities.
A big space of focus is working with dentsu Worldwide’s broad base of retail and commerce manufacturers to drive seamless, sustainable and rewarding shopper experiences.
Dentsu international head of Out of House Ben Milne says: “OOH Capital’s world main consultancy companies can now be accessed from dentsu. OOH Capital is thought for its management, deep business data and expertise within the OOH business, and this partnership presents robust help for our enterprise.”
OOH Capital chairman Tom Goddard says: “ I do know that we will ship actual added worth for dentsu shoppers throughout the entire Out of House spectrum and we’re delighted to be coming into into this new partnership with such a far-sighted and impressive advertising and media media group.”
