Having simply launched its new model platform, “It’s Diner Time,” earlier this month to have fun its seventieth anniversary, restaurant chain Denny’s has additionally begun to introduce augmented actuality (AR) to have interaction younger clients who can now see their meals earlier than they order.
That includes a redesigned menu that continues to incorporate traditional dishes comparable to “Moons Over My Hammy” and “Construct Your Personal Burger”, the addition of the AR function will purpose to carry every merchandise listed to life. There may also be unique offers, interactive alternatives in addition to the story of the model’s 70-year historical past made accessible by a single scan to be directed to the corporate app or web site.
The AR function can be accessible throughout Denny’s U.S. areas nationwide and ordered by each the model web site and its new iOS and Android apps. These additionally embody Denny’s Rewards loyalty program, which delivers offers by e mail to members providing rewards, together with reductions and birthday “items.”
New merchandise has additionally been launched on-line by DinerDrip.com too, because it goals to develop Denny’s model inside fashionable tradition.
In the course of the firm’s year-end leads to February, CEO Kelli Valade addressed plans to innovate, which would come with the introduction of a cloud-based level of gross sales system.
“We anticipate this expertise deployment will allow an improved total visitor expertise, larger operational excellence, anticipated labor efficiencies, and enhance fee expertise, and function a platform for future innovation,” Valade added.
Practically half (45%) of Denny’s customers are millennials and Gen Z, Valade additionally famous on the decision, including that “over half of our whole visitor base can also be ethnically various, and our breakfast and late night time dayparts skew youthful and extra various on a regular basis.”
Commenting on the “It’s Diner Time” focus for the model, Denny’s president John Dillon described it as “what the Denny’s household is all about.”
He continued: “For 70 years, Denny’s has been that constant place that seems like dwelling, one the place our company might be their genuine selves and have fun moments that matter. Our new menu seems like an extension of our diners, and it doesn’t matter what web page customers land on, it’s clear that it’ll all the time be Diner Time.”
